tag:blogger.com,1999:blog-81350701602106717082024-03-13T21:28:34.107+00:00attract marketingNews and comment on visitor attractions, museums, heritage, destination management and tourismNickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.comBlogger111125tag:blogger.com,1999:blog-8135070160210671708.post-25383941109795955532017-07-17T09:54:00.001+01:002017-07-17T09:54:15.773+01:00False starts and dashed hopes
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoFW7uqfnqeUtPIvkUl2NaY3-V6lIAgrLhXK94WPgGUfmyCiFPZwAxw3PJ3QOBTGaQTXsxIC17SheSwd8pl0rCqwEdHT8rEh7lB2YoaFus9H2xfcs-8WGzfWMeuI8znup8_Ab61SMMa4SV/s1600/PBSSR+Book+cover.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="963" data-original-width="679" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoFW7uqfnqeUtPIvkUl2NaY3-V6lIAgrLhXK94WPgGUfmyCiFPZwAxw3PJ3QOBTGaQTXsxIC17SheSwd8pl0rCqwEdHT8rEh7lB2YoaFus9H2xfcs-8WGzfWMeuI8znup8_Ab61SMMa4SV/s200/PBSSR+Book+cover.jpg" width="140" /></a></div>
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<span style="font-family: Century Gothic;"><span style="font-family: Verdana, sans-serif;">We sometimes forget that project mismanagement, lack of
clarity in aims and capital overspends are not just recent phenomena in major
capital projects. In <span style="mso-spacerun: yes;"> </span><strong>‘Ghosts of
Aberglaslyn’ - False Starts and Dashed Hopes - the brief life of The Portmadoc,
Beddgelert and South Snowdon Railway</strong>, John Manners and Michael Bishop examine
the project that might have put a network of electric railways through
Snowdonia but that ultimately foundered in a miasma of<span style="mso-spacerun: yes;"> </span>political manoeuvrings, personalities, dashed
hopes, obstructionism and obsolescent technology as well as '...lack of clarity
in aims and capital overspends...</span>' <o:p></o:p></span></div>
<o:p><span style="font-family: Century Gothic;"> </span></o:p><br />
<span style="font-family: Verdana, sans-serif;">‘Ghosts of Aberglaslyn’ tells the amazing story of an
electric railway project in North Wales that was never completed, involving a
predecessor of Parsons Peebles, the Rosyth based electrical engineering
company, Sir Thomas Beecham, the inventor of Beechams Pills and father of the
famous orchestra conductor, a Hungarian locomotive builder and the great great
grandfather of the late Tara Palmer Tomkinson, the English socialite, "it
girl", television presenter, model and charity patron.<o:p></o:p></span><br />
<span style="font-family: Verdana, sans-serif;">
</span><o:p><span style="font-family: Verdana, sans-serif;"></span></o:p><br />
<span style="font-family: Verdana, sans-serif;">Some of the line was constructed between 1901 and 1909, but
it never opened and the track bed eventually became part of the Welsh Highland
Railway. . If the aspirations of the promoters of the Portmadoc, Beddgelert
& South Snowdon Railway (PBSSR) had been realised, electric trains might
now be carrying passengers between Porthmadog and Caernarfon in <st1:place w:st="on">North Wales</st1:place><o:p></o:p></span><br />
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<span style="font-family: Verdana, sans-serif;">‘Ghosts of Aberglaslyn’ has 120 pages of text and a rich
collection of photographs, including several published for the first time. It’s
available direct from the publisher, the Welsh Highland Railway Heritage Group
at <a href="http://www.welshhighlandheritage.co.uk/sales.html">www.welshhighlandheritage.co.uk/sales.html</a> for £18 post paid in the <st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region> or via your
local bookshop quoting:</span><span style="font-family: Verdana, sans-serif;">ISBN number 978-0-9930821-4-6</span></div>
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-86904589572675935222017-02-01T14:56:00.000+00:002017-02-01T14:56:28.798+00:00Shire Hall Dorchester - Justice in the Balance<div style="text-align: left;">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi62Yd3K0fIdVUwc5yp1tUlopvpmncqM_EfRoa97Ehgi7Yhh_zoiPOskdtsLsB_cvhJ6t9QQB5JxGCQtkwhX_Q3uI95RyZGeUQVFzIdB4dwYr1Jvf4oy7zedwZGnyvkSHPwKTnRUMO8NGlq/s1600/Shire+Hall+geograph-3127767-by-Roger-Templeman.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi62Yd3K0fIdVUwc5yp1tUlopvpmncqM_EfRoa97Ehgi7Yhh_zoiPOskdtsLsB_cvhJ6t9QQB5JxGCQtkwhX_Q3uI95RyZGeUQVFzIdB4dwYr1Jvf4oy7zedwZGnyvkSHPwKTnRUMO8NGlq/s320/Shire+Hall+geograph-3127767-by-Roger-Templeman.jpg" width="320" /></span></a></td></tr>
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<span style="font-family: Verdana, sans-serif;">©<span style="font-size: xx-small;"> Copyright Roger Templeman Creative Commons Licence</span></span></div>
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<span style="font-family: Verdana, sans-serif;"></span><div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">
<st1:place w:st="on"><span style="font-size: xx-small;"><span style="font-size: small;">
</span><span style="font-size: small;"></span></span></st1:place></span><span style="font-family: Verdana, sans-serif;"><strong><st1:place w:st="on">Dorchester</st1:place>’s
Shire Hall</strong> is a rare architectural gem and one of the best-preserved buildings
of its kind, remaining almost unchanged since it first opened in 1796/7.</span></div>
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<o:p><span style="font-family: Verdana, sans-serif;"></span></o:p> </div>
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<span style="font-family: Verdana, sans-serif;">
A centre of law, order and government for over 200 years - Shire
Hall was a place where all sectors of society interacted. The trial of the
Tolpuddle Martyrs <span style="mso-spacerun: yes;"> </span>took place here in
1834 and changed the course of history and helped to shape the society in which
we live today. Later, the writer Thomas Hardy served as a magistrate at the
court, an experience which inspired some of his writing.</span></div>
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<span style="font-family: Verdana, sans-serif;">A project grant has been secured from the Heritage Lottery
fund of £1.5 million that West Dorset District Council has match-funded. The
aim of the project is to renovate and re-use the Shire Hall building and its
Old Crown Court and cells as a heritage attraction and centre for learning that
will encompass many aspects of law, politics, citizenship and history. In
addition to creating a visitor attraction within the historic parts of the
building, the refurbishment project will provide a new gallery for temporary
exhibitions, a learning room, a shop and a café.</span></div>
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<o:p><div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "Century Gothic"; font-size: 11pt; line-height: 120%;"><span style="font-family: Verdana, sans-serif;">The marketing
strategy and plan will place Shire Hall - Justice in the Balance Visitor
Centre at the heart of Dorset’s tourist offer by building a coherent and
cohesive offer that works with partner organisations, attractions potential
partners and linkages (e.g. for trails).<span style="mso-spacerun: yes;">
</span></span></span></div>
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<span style="font-family: "Century Gothic"; font-size: 11pt; line-height: 120%;"><span style="font-family: Verdana, sans-serif;"><span style="mso-spacerun: yes;"></span></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-family: "Century Gothic"; font-size: 11pt; line-height: 120%;"></span></span> </div>
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<span style="font-family: "Century Gothic"; font-size: 11pt; line-height: 120%;"><span style="font-family: Verdana, sans-serif;">The strap line <strong>‘Justice in the
Balance’</strong><i style="mso-bidi-font-style: normal;"> </i>will play a key role in differentiating the Centre within the
overall tourist offer and in all marketing communications.<o:p></o:p></span></span></div>
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<span style="font-family: Century Gothic; font-size: x-small;">More at </span><a href="https://www.dorsetforyou.gov.uk/article/410232/About-the-Shire-Hall-Project"><span style="color: blue; font-family: Century Gothic; font-size: x-small;">https://www.dorsetforyou.gov.uk/article/410232/About-the-Shire-Hall-Project</span></a></div>
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-78086208356637359342016-07-20T11:19:00.003+01:002016-07-20T11:19:27.485+01:00Milton Abbey Heritage Lottery Fund Successful Round 2 Bid<span style="font-family: "Trebuchet MS", sans-serif;">Attract Marketing delivered the Business Plan and marketing appraisal / marketing plan part of the successful Round 2 HLF bid for over £1.2 million for <a href="https://www.hlf.org.uk/about-us/news-features/milton-abbey-church-and-brown-designed-landscape-be-restored" target="_blank">Milton Abbey in Dorset</a>. The aim of the project is to conserve and restore Milton Abbey Church and the associated Capability Brown landscape; encourage greater participation of the local community; generate an increase in visitor numbers; ensure future sustainability. We wish the Diocese of Salisbury, Tom Roberts and the project team well in implementing this fantastic and exciting project <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjES80Y-S3K8EpfeYX_F01T7_R2Mwo846CtYHVHEt5UR7yEy-jCkpyDDwse9sEC3pRnBikTDPdETRnDQAb4Ep90urB-TYTz542pbghfOiHsZVsYyq5GOeKzHJ9hC-bzskskCswlYLjVuxha/s1600/Abbey+from+Hilton+road.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Milton Abbey Dorset successful HLF bid" border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjES80Y-S3K8EpfeYX_F01T7_R2Mwo846CtYHVHEt5UR7yEy-jCkpyDDwse9sEC3pRnBikTDPdETRnDQAb4Ep90urB-TYTz542pbghfOiHsZVsYyq5GOeKzHJ9hC-bzskskCswlYLjVuxha/s400/Abbey+from+Hilton+road.jpg" title="Milton Abbey Dorset" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Milton Abbey Dorset - Tim Mercer</td></tr>
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</span>NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-25861092023194066822016-04-16T17:08:00.000+01:002016-04-16T17:08:20.666+01:00The Stamps that Changed The World<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWnu_zy4HPJF9ntVI5Bds06878Fvpp5fe39qZ2w9HI4dtk1Y0K8MSsSVlhuKjrtBS3RTd6B74kY1xlj22x1ZIX_G3ZZopNEizTAZVKboqsg-Fu_IlrTW9y0S1xdpa9bAgC61QP8bzRWAgn/s1600/New+York+Stamps002.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Penny Black the stamps that changed theworld" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWnu_zy4HPJF9ntVI5Bds06878Fvpp5fe39qZ2w9HI4dtk1Y0K8MSsSVlhuKjrtBS3RTd6B74kY1xlj22x1ZIX_G3ZZopNEizTAZVKboqsg-Fu_IlrTW9y0S1xdpa9bAgC61QP8bzRWAgn/s320/New+York+Stamps002.jpg" title="the stamps that changed the world" width="223" /></a></div>
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<span style="font-family: Century Gothic;"><a href="http://www.thestampsthatchangedtheworld.org/" target="_blank">The Postal Museum’s campaign</a> to take the revolutionary and iconic
Penny Black and Two-penny Blue registration sheets abroad for the first time in
their 175 year history. British stamps abroad for the first time - making it
possible to share this truly great innovation and British success story with
the world</span><br />
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<span style="font-family: Century Gothic;">As the web site says ‘£50,000 is needed to help make this a
reality. By donating to the #YourStamp campaign, you can directly support one
of the remaining 433 stamps on the original sheets as they wind their way
across the pond. Help get this inspiring British story in front of an expected
international audience of 250,000 stamp collectors from beginners to
enthusiasts and in turn, promote the history of GB philately and help secure
growing interest its future’ </span></div>
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<span style="font-family: Century Gothic;"><a href="http://www.ny2016.org/" target="_blank">World Stamp Show - New York 2016 May 28th - June 4th</a></span></div>
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-91364296079063566652016-01-05T13:30:00.001+00:002016-01-05T13:38:44.804+00:00Future trends?<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://upload.wikimedia.org/wikipedia/commons/9/99/John_William_Waterhouse_-_The_Crystal_Ball.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://upload.wikimedia.org/wikipedia/commons/9/99/John_William_Waterhouse_-_The_Crystal_Ball.JPG" width="130" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Trebuchet MS", sans-serif;">The Crystal Ball </span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">- J W Waterhouse</span></td></tr>
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<span style="font-family: Century Gothic;">The latest copy of the <a href="http://www.attractionshandbook.com/" target="_blank">Attractions Management Year Book</a> (AM)
</span><span style="font-family: Century Gothic;"><span style="mso-spacerun: yes;"> </span>thumped onto my door mat over the Christmas
period and the lead article is ‘Attractions Foresight’ where they look at the
top 20 trends that they think will shape the future for attractions and tourism.
I’ve picked out those that ‘tickle my fancy’ or I like or I can say this is
something of which I have personal experience.</span><o:p><span style="font-family: Century Gothic;"> </span></o:p><br />
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<span style="font-family: Century Gothic;">Their number 1 is<span style="mso-spacerun: yes;"> </span>‘<b style="mso-bidi-font-weight: normal;">Underground Attractions’</b> and they use as
examples, Iceland’s ‘Into the Glacier’, ‘Bounce Below’ in Wales, where you can
trampoline in a slate quarry and ‘Zip World Caverns’ where ‘daredevil tourists’
can go on zip wires and an assault course underground. My own slightly more
sedate example but still exciting will be the 20 minute ride on Mail Rail
opening in London in 2017 as part of the £25 million Postal Museum project, that
plays on the idea of underground secret tunnels, heritage and an immersive ride.</span><o:p><span style="font-family: Century Gothic;"> </span></o:p></div>
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<span style="font-family: Century Gothic;">Number 3 is ‘<b style="mso-bidi-font-weight: normal;">Vintage’</b>
with visitors dressing up for themed rides – they quote the <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://miliblog.co.uk/wp-content/uploads/2010/11/1940s-re-enactors-from-the-victorian-westerners-group1.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://miliblog.co.uk/wp-content/uploads/2010/11/1940s-re-enactors-from-the-victorian-westerners-group1.jpg" height="212" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">1940s re-enactors see miliblog.co.uk</td></tr>
</tbody></table>
revamp of the New
York State Fair and the reopening of Dreamland at <st1:city w:st="on"><st1:place w:st="on">Margate</st1:place></st1:city>. I’m not sure this is quite so new as
they think – the outdoor museums at Beamish and Ironbridge have trod this
particular path for years quite apart from<span style="mso-spacerun: yes;">
</span>the themed events on the <st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region>’s
heritage railways covering WW2, 1930s, 1940s,1950s et al.</span><o:p><span style="font-family: Century Gothic;"> </span></o:p></div>
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<span style="font-family: Century Gothic;">Two perhaps potentially sensitive ones are number 5 - '<strong>Dementia Friendly Design'</strong> <b style="mso-bidi-font-weight: normal;">‘</b>and number 6
– <b style="mso-bidi-font-weight: normal;">‘Design for<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.carehome.co.uk/article_photos/largephotos/1567011.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://www.carehome.co.uk/article_photos/largephotos/1567011.jpg" height="252" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">See carehome.co.uk</td></tr>
</tbody></table>
Obesity’</b> or as their
headline says ‘Fat Planet’. The dementia friendly design approach is of course
just a further step on the access issue eg having typography that is readable
even for those with limited sight or even blind ie having Braille and having
well thought out and intelligent use of colours and patterns so as not to
confuse visitors. They quote the example of the ‘stick man’ and ‘stick woman’, <span style="mso-spacerun: yes;"> </span>frequently used for lavatories. If you cannot
remember what they mean, then they are not a lot of help! Mind you even I have
had a problem with some of the more arcane examples of stick people.</span></div>
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<span style="font-family: Century Gothic;"></span> </div>
<a href="http://images.designntrend.com/data/images/full/22614/the-rise-of-obesity-in-america-find-out-which-state-was-named-the-most-obese.jpg?w=780" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://images.designntrend.com/data/images/full/22614/the-rise-of-obesity-in-america-find-out-which-state-was-named-the-most-obese.jpg?w=780" height="133" width="200" /></a><br />
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<span style="font-family: Century Gothic;">Obesity is a major issue in the developed world and
Attractions Management expect to find
that attractions are increasingly catering for two distinct groups – obese
domestic and non obese tourist groups. The issue of over weight and large
visitors is an issue for all kinds of attractions impacting on such things as
seating, toilet cubicles, wider corridors and access in older heritage
buildings and places where the original occupants and users were smaller and
shorter anyway than the normal healthy 21<sup><span style="font-size: x-small;">st</span></sup> century adult.</span></div>
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<span style="font-family: Century Gothic;">Number 8 is <b style="mso-bidi-font-weight: normal;">‘Invisibles’</b><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>-
sensors are integrated into the body to give a continuous data stream and
establish a complete picture of what is going with our responses..…this will
remove ‘the need to carry clunky devices’. This seems to be a variation on
their number 2 of <b style="mso-bidi-font-weight: normal;">‘Customisation’ or
‘Feedback’</b> for rides where riders can influence their experience through
their breathing and heart rates.</span></div>
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<span style="font-family: Century Gothic;">Number 11 is <b style="mso-bidi-font-weight: normal;">‘<st1:place w:st="on">Africa</st1:place>’</b> a continent which ‘will show exciting growth
over the next two decades, with the attractions industry ….as a driver for both
domestic and inbound tourism.’ <span style="mso-spacerun: yes;"> </span>Indeed
many countries in Africa have the assets to be potentially very wealthy with a
vibrant domestic and inbound tourism industry, <st1:country-region w:st="on">Nigeria</st1:country-region>,
<st1:country-region w:st="on">South Africa</st1:country-region> and the <st1:country-region w:st="on"><st1:place w:st="on">Congo</st1:place></st1:country-region> being
just three. But there are many issues to be tackled in for example geopolitics
and economic development before I would put my money on this forecast.</span></div>
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<span style="font-family: Century Gothic;">No 12 is <b style="mso-bidi-font-weight: normal;">‘Halal’</b>
- Muslims spent US$149bn on international travel in 2013.<span style="mso-spacerun: yes;"> </span>AM forecast ‘further segregation in design
and in facilities…as the growth of halal tourism picks up pace.’ Quite how
Western audiences brought up in the Judeo-Christian tradition may react to this
in an attraction will be difficult to determine.</span></div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://arc.applause.com/wp-content/uploads/2014/10/beacons_purple_flickr_cc_jonathan_nalder.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://arc.applause.com/wp-content/uploads/2014/10/beacons_purple_flickr_cc_jonathan_nalder.jpg" height="125" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Trebuchet MS", sans-serif;">See arcapplause.com</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Century Gothic;">No 13 is ‘<b style="mso-bidi-font-weight: normal;">Beacons’</b>
<span style="mso-spacerun: yes;"> </span>- the technology is about to change the
way we look at attractions and open up opportunities for enhanced experience
design and (of course!) increased monetisation. Mind you I recall reading some
10 years ago, about the ability to send information to customers as they walk
past certain hotspots – maybe modern technology and the ubiquity of mobile
device will allow it to finally happen… </span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Century Gothic;">No 17 is ‘<b style="mso-bidi-font-weight: normal;">Tech
backlash’</b> – essentially we will be come fed up with digital technology and
visitors ‘will increasingly want to express themselves<span style="mso-spacerun: yes;"> </span>as sentient, physical, social beings’. Yes me
to – I’ve always be averse to walking around a museum or attraction with an
electronic gadget held to my ear and some disembodied voice telling me what I
should be looking at.</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Century Gothic;">No 19 is ‘<b style="mso-bidi-font-weight: normal;">Retail Customisation’</b>
and we are here already of course with ‘photo books,<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.royalmailgroup.com/sites/default/files/Smilers%20Stock%20Image_0.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://www.royalmailgroup.com/sites/default/files/Smilers%20Stock%20Image_0.png" height="83" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Royal Mail Group</td></tr>
</tbody></table>
3D printing etc and with
products tailored to individual customers. This is a development of the concept
developed by Chris Anderson in <a href="http://www.thelongtail.com/about.html" target="_blank">‘The Long Tail’</a> published in 2006 – ‘How endless
choice is creating unlimited demand’ and brilliantly executed by the likes of
Amazon and Ebay where technology has created the ‘market of one individual’. Royal
Mail has been doing this for a while now with Smilers®<span style="mso-spacerun: yes;"> </span>- customised stamps which include your own
photo that you can buy on line and with a mobile app and special machines .</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Century Gothic;">So those are just some of the Top 20 potential trends for
all those who work in the attractions industry to be aware of and perhaps react
to…</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<o:p><span style="font-family: Century Gothic;"> </span></o:p></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="mso-spacerun: yes;"><span style="font-family: Century Gothic;"> </span></span></div>
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-21259777269590335642015-05-28T16:20:00.000+01:002015-05-28T16:20:32.387+01:00RAF Museum signs MOU with Pembroke Dock Sunderland Trust<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">Attract's client The Pembroke Dock Sunderland Trust has established an excellent link:</span> </span></div>
<span style="font-family: Verdana, sans-serif;"></span><br />
<div class="MsoNormal" style="text-align: justify;">
<b><span style="color: black; font-family: "Arial",sans-serif; font-size: 12pt;"><span style="font-family: Verdana, sans-serif;">The Royal
Air Force Museum is proud to announce its official association with the Pembroke
Dock Sunderland Trust <o:p></o:p></span></span></b></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><span style="color: black; font-family: "Arial",sans-serif; font-size: 12pt;">Today a
Memorandum of Understanding (MOU) was formally signed between the Royal Air
Force Museum and the Pembroke Dock Sunderland Trust (PDST) in the presence of
the Museum’s CEO Maggie Appleton MBE and </span><span style="font-family: "Arial",sans-serif; font-size: 12pt;">PDST Chairman, William
McNamara, OBE.<span style="color: black;"><o:p></o:p></span></span></span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><span style="color: black; font-family: "Arial",sans-serif; font-size: 12pt;">The MOU
will see the RAF Museum and </span><span style="font-family: "Arial",sans-serif; font-size: 12pt;">Pembroke Dock
Sunderland Trust<span style="color: black;"> establish a partnership to foster
the interests of both parties through collaborative programmes and events. It
will also offer professional development for staff, apprentices and volunteers
and develop opportunities for complementary fundraising.
<o:p></o:p></span></span></span></div>
<br />
<span style="font-family: Verdana, sans-serif;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq_IQ-sqNx0y24JF-zNpkXRNP5dkccy4kbYmyyMdzrdGCy-vUZ6lnMvAaKJcs2yIcAfp_2XeRfmqV9tkUAD71hvPedYBDGpLQbjf_yQQe5AGmppUjfseQYG-2rDPsH-ToJSdNLAEA_RN87/s1600/PDST+MOU.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="RAF Museum" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq_IQ-sqNx0y24JF-zNpkXRNP5dkccy4kbYmyyMdzrdGCy-vUZ6lnMvAaKJcs2yIcAfp_2XeRfmqV9tkUAD71hvPedYBDGpLQbjf_yQQe5AGmppUjfseQYG-2rDPsH-ToJSdNLAEA_RN87/s320/PDST+MOU.jpg" title="Pembroke Dock Sunderland Trust" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Arial",sans-serif; font-size: 12pt;"><span style="font-size: xx-small;">Pembroke Dock Sunderland Trust Chairman William McNamara and <span style="color: black;">RAF Museum CEO Maggie Appleton<o:p></o:p></span></span></span><span style="font-family: Verdana, sans-serif;"></span><br /></td></tr>
</tbody></table>
</span><br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><b><span style="color: black; font-family: "Arial",sans-serif; font-size: 12pt;">RAF
Museum CEO Maggie Appleton says</span></b><span style="color: black; font-family: "Arial",sans-serif; font-size: 12pt;">: <i>“The
Trustees and team of the Royal Air Force Museum are delighted to have the
opportunity to work with the Pembroke Dock Sunderland Trust. As a National
Museum we see it as our responsibility to share our expertise and experience
with other organisations and equally look forward to learning from them. This
arrangement will enable staff from both organisations to develop relationships
as well as provide a substantial legacy for our respective local communities. We
look forward to this important collaboration and to working with our new
partner.”<o:p></o:p></i></span></span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><b><span style="font-family: "Arial",sans-serif; font-size: 12pt;">Pembroke Dock
Sunderland Trust Chairman William McNamara</span></b><span style="font-family: "Arial",sans-serif; font-size: 12pt;"> added: “<i>Pembroke
Dock’s military heritage includes very important maritime aviation chapters
which feature at our Heritage Centre. Our new partnership with RAFM is an
important milestone for us. It is an exciting prospect for all involved in the
Sunderland Trust - trustees, staff and our skilled and dedicated volunteer team
- to be able to work in collaboration with the national aviation museum.
Pembroke Dock Sunderland Trust will be able to benefit in so many ways from this
partnership and we look forward to a prosperous and beneficial future on many
projects</i>.”<o:p></o:p></span></span></div>
<span style="font-family: Verdana, sans-serif;">
<i><span style="color: black; font-family: "Arial",sans-serif; font-size: 12pt;"><o:p> </o:p></span></i></span><br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><b><span style="font-family: "Arial",sans-serif; font-size: 12pt;">Picture caption (left
to right):</span> </b><span style="font-family: "Arial",sans-serif; font-size: 12pt;">Pembroke Dock
Sunderland Trust Chairman William McNamara and <span style="color: black;">RAF
Museum CEO Maggie Appleton<o:p></o:p></span></span></span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-family: "Arial",sans-serif; font-size: 12pt;"><o:p><span style="font-family: Times New Roman;"> </span></o:p></span></div>
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-67836133498773469832014-12-08T12:45:00.001+00:002014-12-08T12:45:29.644+00:00Get a Growth Voucher for strategic advice <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheeu9OTLDIScx2QWhjvPRKtki2r1eu1pcQmdGuE_yRxtLo5T_W-Qobx6Oyn0PnK8D4a3CyaXFc7nXIqrYceNhsm5fRwhPZZXvysskMzK8KAoUtGmHwsJIRK-fI03gkdjnky7iipDlG1sWa/s1600/Growth+Vouchers.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Enperprise Nation" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheeu9OTLDIScx2QWhjvPRKtki2r1eu1pcQmdGuE_yRxtLo5T_W-Qobx6Oyn0PnK8D4a3CyaXFc7nXIqrYceNhsm5fRwhPZZXvysskMzK8KAoUtGmHwsJIRK-fI03gkdjnky7iipDlG1sWa/s1600/Growth+Vouchers.jpg" title="Growth Vouchers" /></a></div>
<span style="font-family: Verdana, sans-serif;">The Growth Vouchers programme delivers support for up to
20,000 small businesses in <st1:country-region w:st="on"><st1:place w:st="on">England</st1:place></st1:country-region>,
focussing on small businesses who have never sought business advice before.
Businesses looking for advice apply to the programme online and they are randomly assigned to an online questionnaire or face-to-face business advice
assessment.</span><br />
<span style="font-family: Verdana, sans-serif;"></span><br />
<span style="font-family: Verdana, sans-serif;">Some businesses will be randomly chosen to get a voucher for
up to £2,000 to help pay for business support in one of the specialist areas.
You’ll have to match the amount with your own funds. </span><br />
<span style="font-family: Verdana, sans-serif;"></span><br />
<span style="font-family: Verdana, sans-serif;">You can then find a Growth
Voucher adviser eg <strong>Nick Booker of Attract Marketing</strong>, <span style="mso-spacerun: yes;"> </span>to work with on the Enterprise Nation
Marketplace; you then pay for the services in full and request 50% back from
the government. <span style="mso-spacerun: yes;"> </span>You download a claim
form to claim a subsidy for business advice as awarded in your Growth Voucher
offer.<o:p></o:p></span><br />
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Verdana, sans-serif;">The Growth Vouchers programme is available to small
businesses in <st1:country-region w:st="on"><st1:place w:st="on">England</st1:place></st1:country-region>
who are actively selling goods and/or services, have a turnover no greater than
£45m, own 75% or more of their business, and have 250 employees or less. </span></div>
<br />
<span style="font-family: Verdana;"><a href="https://marketplace.enterprisenation.com/about#businesses" target="_blank">Click here to find out more</a> </span>NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-23691496230286597022014-12-04T12:23:00.001+00:002014-12-04T12:23:34.609+00:00On Line Reviews TripAdvisor et al
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaIq9IZYZ0KrBQmRzeMumkxNHYS0ctlDgNikCkSHjafrwOfUy278DgtVQdCg52uD2ShfMcnx9LYRuGawHkYRvJtl5fY8Cynscu8Ts1m0z6AtzZx4r3K6fMaFmxYhzJoigvxQT6MCTZAhbq/s1600/doubting_statue%20(1)_0.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="impact of good reviews" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaIq9IZYZ0KrBQmRzeMumkxNHYS0ctlDgNikCkSHjafrwOfUy278DgtVQdCg52uD2ShfMcnx9LYRuGawHkYRvJtl5fY8Cynscu8Ts1m0z6AtzZx4r3K6fMaFmxYhzJoigvxQT6MCTZAhbq/s1600/doubting_statue%20(1)_0.jpg" height="212" title="impact of bad reviews" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="irc_su" dir="ltr" style="text-align: left;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Photo Credit: Alex E. Proimos via Flickr Creative Commons</span></span></td></tr>
</tbody></table>
<div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: Century Gothic;">Online reviews are having a huge
impact on service businesses says an article in the latest edition of the excellent
<a href="http://www.attractionshandbook.com/" target="_blank">Attractions Handbook</a>. Although few attraction operators
<span style="mso-spacerun: yes;"> </span>have embraced them to the degree seen in
the hotel and restaurant sectors, the opportunity is there to increase business
by encouraging and managing reviews across all areas of leisure, including
attractions. </span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: Century Gothic;">A study by economists at the <st1:placetype w:st="on">University</st1:placetype> of <st1:placename w:st="on">California</st1:placename>,
<st1:city w:st="on"><st1:place w:st="on">Berkeley</st1:place></st1:city> found
a variance of just half a star rating can determine whether a service business
grows and thrives or goes bust. Researchers focused on restaurant reviews on
Yelp.com and found that the difference between 3 and 3.5 stars increased the
chance of a business reaching capacity at peak times from 13 per cent to as
much as 34 per cent. </span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: Century Gothic;">Further reinforcement of the
impact comes from a TripAdvisor study which found that properties with 11
reviews or more on the website see a 28 per cent rise in user engagement when
compared to those with 10 or fewer. </span><o:p><span style="font-family: Century Gothic;"> </span></o:p></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: Century Gothic;">Dealing well with complaints
relating to online reviews is also important, according to a report from <a href="http://www.phocuswright.com/" target="_blank">PhoCusWright</a>
the travel research and analysis company. They
found that 84 per cent of TripAdvisor users said an appropriate management response
to a bad review improves their impression of a hotel or restaurant.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: Century Gothic;">In the attractions industry,
monitoring reviews can act as a feedback loop for </span><span style="font-family: Century Gothic;">complaints, while managing them
helps to neutralise the impact of bad reviews which have been shared by
consumers. As more attractions build hotels, spas and restaurants, managing
these reviews also becomes an important part of the reputation management of
the operation.</span></div>
<br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;">Source: Attractions Handbook</span><br />
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-19171332061269968382014-08-20T12:31:00.001+01:002014-08-20T12:31:38.411+01:00Museum Retail Therapy Visits<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMzsUeev_AcSrduKgN8aQbtL4HJCfgN_Gwd1U8Z21WXSQddW4nA2KxJHFzlXsAWWnMPecw-4zAp8lNb1AFGGsDnImCwF-CwIdpHp0prXLvovel37tZ9gV9JN4whrY8aQS9VLadUguZTPyE/s1600/Tatton_042.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Museum retailing consultancy" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMzsUeev_AcSrduKgN8aQbtL4HJCfgN_Gwd1U8Z21WXSQddW4nA2KxJHFzlXsAWWnMPecw-4zAp8lNb1AFGGsDnImCwF-CwIdpHp0prXLvovel37tZ9gV9JN4whrY8aQS9VLadUguZTPyE/s1600/Tatton_042.JPG" height="220" title="Museum Shop Advice" width="320" /></a></div>
<span style="font-family: Verdana, sans-serif;">The series of retail workshops run by Museums Warwickshire earlier this year highlighted
the desire for an informal network of those involved with museum shops. As a precursor </span><span style="font-family: Verdana, sans-serif;">a series of visits to <st1:place w:st="on">West Midlands</st1:place> museum shops is being arranged. <a href="http://museumnetworkwarwickshire.wordpress.com/2014/08/13/retail-therapy-museum-retail-visits/" target="_blank">Details click here</a></span><br />
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-67215461674412900442014-08-18T17:02:00.001+01:002014-08-18T17:02:23.258+01:00Running Events and Publicising Your Shop<span style="font-size: small;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsL9W66ELK3Qh1nGjgkv0W7jPFzpOjkKx6UlTeZp92mcvIqoOlUtp6nsmREfuzA8OzHRlF0fICPbYLZv07JeHhx1zO6WvZsZYovr1KFrAt9gxt0krJPdlLPl3JQUVrDibDV0IK9FstfLAU/s1600/Tatton_043.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="marketing the shop" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsL9W66ELK3Qh1nGjgkv0W7jPFzpOjkKx6UlTeZp92mcvIqoOlUtp6nsmREfuzA8OzHRlF0fICPbYLZv07JeHhx1zO6WvZsZYovr1KFrAt9gxt0krJPdlLPl3JQUVrDibDV0IK9FstfLAU/s1600/Tatton_043.JPG" height="152" title="Museum retailing" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"></td></tr>
</tbody></table>
<span style="font-family: Verdana, sans-serif;">The Post title is a slight misnomer, as the download available at the end of this post is really about running events in a bookshop but it has lots of very useful marketing and publicity ideas applicable to shops in museums and other visitor attractions. </span><br />
<span style="font-family: Verdana, sans-serif;"></span><br />
<span style="font-family: Verdana, sans-serif;">As the Introduction states, 'hosting events in store, whether they include an author or not, is a proven method of reaching your community effectively' (I'd say market!) '</span><span style="font-family: Verdana, sans-serif;">and is an ideal way of making sure potential customers find out about you, and come back again and again.' </span><br />
<span style="font-family: Verdana, sans-serif;">
</span><br />
<span style="font-family: Verdana, sans-serif;">'Successful events are an ideal way to create and build links with all sorts of new markets, from schools for all age groups, book clubs, local businesses and community groups' and of course for museums and other attractions, the local visitor market. These links can lead to a number of further marketing opportunities. </span><br />
<span style="font-family: Verdana, sans-serif;">
</span><br />
<span style="font-family: Verdana, sans-serif;">'Once you’ve worked out which events work well for your store, you’ll find it easier to promote them and will get an even better turnout. And this in turn will lead to extra sales and turnover: something we are all looking for!' </span><br />
</span><span style="font-family: Verdana, sans-serif;">So have a look at</span> <span style="font-family: Verdana, sans-serif;"><a href="http://booksaremybag.com/POS/Guide-to-Running-Bookshop-Events-and-Publicising-Your-Shop-2013.pdf" target="_blank">'Books are My Bag' here</a> and thank you to Midas PR for an excellent guide to setting up 'instore' or should it be 'inshop' (?) events.</span>NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-54013587008691354942014-08-14T10:28:00.001+01:002014-08-14T10:28:40.716+01:00Developing a Marketing Strategy and Marketing Plan<div style="text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT3hyilOL2xMcwKrukV8eGsgwgGaqsHFd0mYeO8JjIwk3o8iYeVsckdNNEANzMy0GxCQYQhazz91q4MKrcjpWr-dP4AcbWW1trLugo_vILUNQxAaUsEscRF4wviVk2RRxfXCMvUeRjbwsW/s1600/blog+pic.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="marketing plan for vistor attractions" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT3hyilOL2xMcwKrukV8eGsgwgGaqsHFd0mYeO8JjIwk3o8iYeVsckdNNEANzMy0GxCQYQhazz91q4MKrcjpWr-dP4AcbWW1trLugo_vILUNQxAaUsEscRF4wviVk2RRxfXCMvUeRjbwsW/s1600/blog+pic.jpg" height="308" title="Developing a marketing plan" width="320" /></a></div>
<span style="font-family: Verdana, sans-serif;">Every visitor attraction and tourism destination is different whether it's a museum, heritage railway, theme park, historic garden or stately home, countryside footpath, church trail, battlefield etc and they all have issues unique to them. However certain generic marketing and business issues face all attraction owners and operators and the article available in the following link describes an approach to creating a robust marketing strategy and plan based on a real life (but anonymous!) example. </span><a href="https://drive.google.com/file/d/0Bzi4QuUY91w8eHNua2RLdGJOUjg/edit?usp=sharing" target="_blank"><span style="font-family: Verdana, sans-serif;">Click here to download.</span></a> NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-78602862762562130452014-08-14T09:37:00.001+01:002014-08-14T09:37:07.777+01:00Tourism week <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg96-pcT1ATcqX1x6JkwwkuBT0jlnrGDP8PbCrTWOGjRwvQ3M4-a3zmipp6LMbSvhyphenhyphen4BrjqMC6Xa6VkHp0ZX4beJIt1oFFpCrrDwBd6_7uCJCZDObvWFGP9ScoG2gY73mCm7a4U_-D5EG-L/s1600/shutterstock_91265384+web+large.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Tourism and the UK economy" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg96-pcT1ATcqX1x6JkwwkuBT0jlnrGDP8PbCrTWOGjRwvQ3M4-a3zmipp6LMbSvhyphenhyphen4BrjqMC6Xa6VkHp0ZX4beJIt1oFFpCrrDwBd6_7uCJCZDObvWFGP9ScoG2gY73mCm7a4U_-D5EG-L/s1600/shutterstock_91265384+web+large.jpg" height="200" title="Attract Marketing's World" width="200" /></a></div>
<span style="font-family: "Verdana","sans-serif"; font-size: 10pt; line-height: 115%;"><span style="font-family: Verdana, sans-serif;">This
week, via social media, the Government is highlighting the significant
contribution that tourism makes to the UK economy. Please help raise awareness
by promoting any tourism job opportunities you have, and sharing any case
studies of your staff, including what they do, why they chose a career in
tourism, and why they would recommend it. Remember to use #getbritainworking.
Please also re-tweet @DWPgovuk and @DCMS.</span></span>NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-84408253618458031412014-08-11T16:46:00.000+01:002014-08-13T14:07:04.129+01:00Audience Development and Visitor Engagement - the research tool kit <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9NJ2cUW37xIMvkG-j-CliZCMoxKoAsUEfhRVlh5uTxizIo6Vv4Z8Ao_-Z3aMkwzT71ebr3Gq-6aWAzhKiuH6U-Kc7wMH6UZiYUIl_m1GhppcRFbv8WSE8n6Qq34VXJSXKDMqoAeZQzzFi/s1600/antibes230608+068+cakes.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="cakes in a cafe at an an attraction" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9NJ2cUW37xIMvkG-j-CliZCMoxKoAsUEfhRVlh5uTxizIo6Vv4Z8Ao_-Z3aMkwzT71ebr3Gq-6aWAzhKiuH6U-Kc7wMH6UZiYUIl_m1GhppcRFbv8WSE8n6Qq34VXJSXKDMqoAeZQzzFi/s1600/antibes230608+068+cakes.jpg" height="248" title="audience development" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><h4>
One way of attracting visitors - good cakes in the café!</h4>
</td></tr>
</tbody></table>
<span style="font-family: Verdana, sans-serif;">How should you set about visitor market research as part of a
programme of audience development and visitor engagement? </span><span style="font-family: Verdana, sans-serif;">The case study on the link below sets out a
method for understanding the profile and background of past and current
visitors to<span style="mso-spacerun: yes;"> </span>a major multi site museum
and heritage attraction that can then lead on to creating an audience development
programme for attracting new visitors, encouraging repeat visitors and importantly ensuring that both are entertained and engaged during the visit. </span><span style="font-family: Verdana, sans-serif;">The case study covers the requirement to gather and measure the
views of visitors and ‘non visitors’ on the attraction ‘offer’. Overall the approach
is aimed at determining who the visitors are, where they come from, what their
needs are in terms of the visit and to identify gaps in both the product
offering as well as communications, pricing, on site facilities etc.</span><br />
<span style="font-family: Verdana, sans-serif;"></span><br />
<a href="https://drive.google.com/file/d/0Bzi4QuUY91w8YVRfS25ydmFhUW8/edit?usp=sharing" target="_blank"><span style="font-family: Verdana, sans-serif;">Click here to see the case</span> <span style="font-family: Verdana, sans-serif;">study</span></a>NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-69352396472431510652014-08-08T17:01:00.000+01:002014-08-08T17:16:46.882+01:00Aviation and Tourism: Implications for Leisure Travel<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3ytFcWeaurW0JvTHu98JlcqEc0KN6RtYIYxTCt-9PWB2Kff0Gpp1M5NbDe1qur6Ok430MKq8g3x1gfUBi4jVtBNXD1lIi0vO9qWf1aY8fu7Mj9zUUDrwCuae1_UJ9WPwqwQlXLdz7IXQc/s1600/Aviation+and+Tourism+Book+copy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3ytFcWeaurW0JvTHu98JlcqEc0KN6RtYIYxTCt-9PWB2Kff0Gpp1M5NbDe1qur6Ok430MKq8g3x1gfUBi4jVtBNXD1lIi0vO9qWf1aY8fu7Mj9zUUDrwCuae1_UJ9WPwqwQlXLdz7IXQc/s1600/Aviation+and+Tourism+Book+copy.jpg" height="320" width="297" /></a></div>
<span style="font-family: Verdana, sans-serif;"><o:p>Review first published in the Tourism Society's Journal of Aviation and Tourism: Implications for Leisure Travel by </o:p> Anne Graham, Andreas Papatheodorou
and Peter Forsyth <a href="https://drive.google.com/file/d/0Bzi4QuUY91w8dmNiS0Q1dE9MWDg/edit?usp=sharing" target="_blank">click here</a></span><br />
<span style="font-family: Verdana;"></span><br />
<span style="font-family: Verdana;"></span> </div>
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-38746962781015069072014-03-11T09:00:00.001+00:002014-03-11T09:01:39.183+00:00Full steam ahead for mail rail as plans get green light<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzZAeuL_f4vFkPpyyr6jL1jCg7uHUef0HtZRptiEBplhpvZsqmPwl2Mo41DBn7ryFHQ_VL_5Pf07FI4Cww0lKWxrfIqXevD1GfXae1oCZWbwPJ_J1ym8GUNJC3_DTtOGnyIiDbyXfwXyLw/s1600/Mail+rail+visuals+copy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Mail Rail" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzZAeuL_f4vFkPpyyr6jL1jCg7uHUef0HtZRptiEBplhpvZsqmPwl2Mo41DBn7ryFHQ_VL_5Pf07FI4Cww0lKWxrfIqXevD1GfXae1oCZWbwPJ_J1ym8GUNJC3_DTtOGnyIiDbyXfwXyLw/s1600/Mail+rail+visuals+copy.jpg" height="95" title="Post Office Railway" width="400" /></a></div>
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<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "Trebuchet MS", sans-serif;">On Monday 10 March
Islington Borough Council approved the British Postal Museum & Archive’s
planning application to develop a stretch of the old Post Office Underground
Railway – Mail Rail – into a unique subterranean ride. <o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "Trebuchet MS", sans-serif;">The decision means
that visitors to the newly created <st1:placename w:st="on">Postal</st1:placename>
<st1:placetype w:st="on">Museum</st1:placetype>, due to open in central <st1:city w:st="on">London</st1:city> in 2016, will be given the opportunity to explore
the hidden world of this railway under <st1:city w:st="on"><st1:place w:st="on">Mount
Pleasant</st1:place></st1:city> through an engaging exhibition and
interactive ride. In total, visitors will be taken through 1km of the original
tunnels, following the same route that much of the nation’s mail took for
nearly 80 years from 1927-2003. <o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "Trebuchet MS", sans-serif;">The Mail Rail ride
is part of a much larger project that the BPMA is undertaking to reveal the extraordinary
stories of British social, communications and design history through the
universally iconic postal service. By opening up almost 400 years of records
and objects from the reign of King Charles I to the present day, The Postal
Museum will reveal unusual and exciting episodes from British history. It will showcase
curious items including a first edition of James Joyce’s <i style="mso-bidi-font-style: normal;">Ulysses</i>, original evidence from the Great Train Robbery trial, a
Victoria Cross and flintlock pistols used to defend Mail Coaches in the 19th
Century. <o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-size: 12pt;"><span style="font-family: "Trebuchet MS", sans-serif;">Adrian Steel,
Director of the BPMA commented, “It is fantastic that Islington Borough Council
has given us the green light to open up these unique tunnels to the public and
reveal the captivating story of Mail Rail. Making this exciting project a
reality still requires a further £0.5m, but this is a major boost to our plans
and for Islington’s, <st1:city w:st="on">Camden</st1:city>’s and <st1:city w:st="on"><st1:place w:st="on">London</st1:place></st1:city>’s heritage offer.
We hope to launch a public appeal later this year, both in the local community
and further afield, and look forward to welcoming our first visitors in 2016.”<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-size: 12pt;"><span style="font-family: "Trebuchet MS", sans-serif;">The BPMA is currently
waiting on the outcome of an application for £4.5m from the Heritage Lottery Fund.
A decision is expected in May this year. <o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Roboto; font-size: 12pt; mso-bidi-font-family: Arial;"><o:p> </o:p></span></b></div>
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com1tag:blogger.com,1999:blog-8135070160210671708.post-10451936846947388942014-02-16T11:51:00.000+00:002014-02-16T12:27:00.939+00:00Bristol Aerospace Centre<img alt="Concorde Alpha Foxtrot 216" class="nk-O-x" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicy5eCZ5peUAsqjB8j8YiFS2MyrSwut02GpaIS14Bz-m-UVBGlkEshUpcT_8uF3Hs36XjEWXIfOcjoFsyIqrLOj-DoNpO3fUbi-YCbfeTdu5kTV1NPftMLD5HlX8z7g-cj_kVLLHjUk6fn/h120/Concorde+_64574302_bristolaerospacecentre.jpg" style="height: 120px; left: 0px; top: 0px; transform: rotate(0deg); width: 214px;" title="Bristol Aerospace Museum" width="320" /><br />
Bristol is finally to have a proper home for Concorde Alpha Foxtrot 216 and the Bristol Aero Collection. See the article <a href="http://www.bristolpost.co.uk/Bristol-Aerospace-Centre-glimpse-Concorde-s-new/story-20478918-detail/story.html" target="_blank">here</a>NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-45337894991306425782013-12-23T12:38:00.002+00:002013-12-23T12:48:11.082+00:00Effective websites<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg92SQSyqC9P3Rt4Nt2xManSxs1Qm0H1ze-S2Byuoch8P0DsKOqarWpOqmQWvwOwgrT3RA_6RgB0QNZ-7Za3YLePWQHDhfF2zlvzar9sb7T9rSFw0r7HacyqmWq5tXJnP2WP7decqks0lDQ/s1600/Southwold+House.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="steps to a good website" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg92SQSyqC9P3Rt4Nt2xManSxs1Qm0H1ze-S2Byuoch8P0DsKOqarWpOqmQWvwOwgrT3RA_6RgB0QNZ-7Za3YLePWQHDhfF2zlvzar9sb7T9rSFw0r7HacyqmWq5tXJnP2WP7decqks0lDQ/s200/Southwold+House.JPG" title="website optimisation" width="133" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Steps in Southwold</td></tr>
</tbody></table>
<span style="color: black;"><span style="font-family: Verdana, sans-serif;">Take a look at </span><a href="http://sarahinsuffolk.wordpress.com/" target="_blank"><span style="font-family: Verdana, sans-serif;">Sarahinsuffolk's Blog</span></a></span><span style="color: black; font-family: Verdana, sans-serif;"> for some reminders of what makes an effective website. Sarah's blog is focused on the clients of Suffolk Tourist Guide, Suffolk Hotels Guide and Suffolk Weddings Guide to help them understand what she calls 'the bewildering online world.' However, there are some real generic gems in her postings on what it takes to make websites and social media work effectively.</span><br />
<span style="color: black; font-family: Verdana, sans-serif;"></span><br />
<span style="color: black; font-family: Verdana, sans-serif;">The Suffolk Guides have over 50,000 unique visitors a month so, as a practitioner and as someone running her own business, Sarah has a pretty shrewd idea about digital marketing and the online world.</span> NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-36549605721166731412013-12-08T16:02:00.001+00:002013-12-08T16:02:59.832+00:00New chairman for Welsh Highland Railway Heritage Group<span style="font-family: "Century Gothic"; font-size: 11pt; mso-ansi-language: EN-GB; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">N<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqaKbpI7oER5mT8rJln999hOmOMwgct28AbscYDxqSWnOLqYc-e9TiNx3J_FcLpoYKdr5p8UeQ1wN7UheTVLZ0b_98pNbpnQ7qOSjDIsx20aqMOiOgAFO7s1AcPMPaz1T1OjD6tpLfyPXF/s1600/Nick+Booker.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Nick Booker Welsh Highland Railway" border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqaKbpI7oER5mT8rJln999hOmOMwgct28AbscYDxqSWnOLqYc-e9TiNx3J_FcLpoYKdr5p8UeQ1wN7UheTVLZ0b_98pNbpnQ7qOSjDIsx20aqMOiOgAFO7s1AcPMPaz1T1OjD6tpLfyPXF/s200/Nick+Booker.jpg" title="Nick Booker Attract director" width="200" /></a>ick Booker, a director of Attract Marketing has been
appointed chairman of the <a href="http://www.welshhighlandheritage.co.uk/" target="_blank">Welsh Highland Railway Heritage Group</a> (WHRHG). The
Group with some 300 members, works closely with the Ffestiniog & Welsh
Highland Railways operating companies and other supporting organisations to conserve,
preserve and restore the physical and documentary heritage of the Welsh
Highland Railway and its predecessors. One of the Group's major projects current is the re-building of Tryfan Junction Station. </span>NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-28050283403815263872013-11-29T11:13:00.002+00:002013-11-29T11:13:30.887+00:00Coffee shops and cafés <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihwX3S-LB3Pq5m_KwD7UG8F3rNKnZmH6X-vPx0H1l2_V7XqstAgljTiqvI-k6_seM6jTkVVzzR2a8-aJuE2BGPRYbkxC1r0hwxS-K9RL_k7ySV1My6PHT4UABSFq51vlgFb9i2SheFgraD/s1600/coffeeandcake.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="tea room and cafe food" border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihwX3S-LB3Pq5m_KwD7UG8F3rNKnZmH6X-vPx0H1l2_V7XqstAgljTiqvI-k6_seM6jTkVVzzR2a8-aJuE2BGPRYbkxC1r0hwxS-K9RL_k7ySV1My6PHT4UABSFq51vlgFb9i2SheFgraD/s320/coffeeandcake.jpg" title="cafe coffee and cake" width="320" /></a></div>
<a href="http://www.howtostartacoffeeshop.co.uk/" target="_blank"><span style="font-family: Verdana, sans-serif;">"How to run a coffee shop"</span></a><span style="font-family: Verdana, sans-serif;"> is an excellent website on setting up and running a coffee shop. It might be a sales web site for selling courses but there are some really useful nuggets on what you - museum, attraction, heritage site, gallery or whatever - should be doing and not doing - in operations and marketing. </span><br />
<span style="font-family: Verdana, sans-serif;"></span><br />
<span style="font-family: Verdana, sans-serif;">Thoroughly recommended even if you are making a complete success of your catering, tearoom, café etc. Allied with the Association of Independent Museums' pdf download on running <a href="http://www.aim-museums.co.uk/downloads/fe0a6c94-dd78-11e1-bdfc-001999b209eb.pdf" target="_blank">Successful Museum Cafés</a>, how can you fail? </span><br />
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-2270678435385208492013-11-18T16:54:00.002+00:002013-11-18T16:54:46.617+00:00Trends for Museum Cafés to look at?
<br />
<span style="font-family: Verdana, sans-serif;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlGjjKMN2hnG8aHxG1iTZGPiGLk7_eZdSxmiAo69uJigFx6UzQZ6Futx6MtH7eg0Yc-2L0P0tiL07mvZRflyKqHAnldIRcB4FRA1ST8uucDfxu1ricdZoHD44rLWfkJgMTMgCCmBHw6gOp/s1600/Cup_of_Coffee_with_foam+creative+commons+Lotus+Head.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="museum cafes" border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlGjjKMN2hnG8aHxG1iTZGPiGLk7_eZdSxmiAo69uJigFx6UzQZ6Futx6MtH7eg0Yc-2L0P0tiL07mvZRflyKqHAnldIRcB4FRA1ST8uucDfxu1ricdZoHD44rLWfkJgMTMgCCmBHw6gOp/s200/Cup_of_Coffee_with_foam+creative+commons+Lotus+Head.jpg" title="Museum cafes" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Not just a frothy drink</td></tr>
</tbody></table>
<span style="font-family: "Trebuchet MS", sans-serif;">As the <st1:place w:st="on"><st1:country-region w:st="on">UK</st1:country-region></st1:place>
coffee shop market continues to grow, brands are searching for ways to stand
out from the competition and meet consumers’ rising expectations says consultancy Pragma following research published in Marketing Week in August this year.</span></span><div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: "Trebuchet MS", sans-serif;"></span> </div>
<span style="font-family: "Trebuchet MS", sans-serif;">Coffee chains are struggling to encourage brand loyalty
among consumers as convenience becomes an increasingly important factors. </span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">As museum c<span style="font-family: "Century Gothic"; mso-ansi-language: EN-GB; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">afés</span> attempt to become destinations and stand out from the crowd and the V&A's campaign from 1988 is still remembered by some - <em>'Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?; V & A an ace caff with quite a nice museum attached</em>' - there may be some lessons here in this research. For example the research shows that ‘milky’ varieties of coffee such as cappuccinos and flat whites are the most popular with 47 per cent of drinkers selecting this category as their favourite. ‘Full strength’ is second with 29 per cent while ‘cold speciality’ drinks like frappucinos are third with 6 per cent. According to the study, nearly half of those who prefer milky coffees say they find this variety ‘comforting’.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<o:p><span style="font-family: "Trebuchet MS", sans-serif;">See more at </span><a href="http://www.marketingweek.co.uk/trends/brewing-up-plans-to-beat-the-competition/4007619.article" target="_blank"><span style="font-family: "Trebuchet MS", sans-serif;">Brewing up plans to beat the competition</span></a><br />
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NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-25948356212231939192013-08-30T14:36:00.003+01:002013-08-30T14:48:53.917+01:00Mobile messaging and the tourist industry<div class="separator" style="clear: both; text-align: center;">
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<div style="text-align: justify;">
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1qjORZsMqFNqNffpA-Tzp-a3nG9X8uyWXPzGQF0XE6AcFhxwfiK2UEiYrz8Esa_XGrijEKDsxslc2c5Dm3b9m7RXBbDAv0HkWQSquI67OJjfeLuc-mbJNfw5oxkHuoYBTZo9DA62E7Msp/s1600/Hiker+20001.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Hiker and mobile phone" border="0" height="107" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1qjORZsMqFNqNffpA-Tzp-a3nG9X8uyWXPzGQF0XE6AcFhxwfiK2UEiYrz8Esa_XGrijEKDsxslc2c5Dm3b9m7RXBbDAv0HkWQSquI67OJjfeLuc-mbJNfw5oxkHuoYBTZo9DA62E7Msp/s200/Hiker+20001.jpg" title="Hiker receiving a text " width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Hiker receiving a text</td></tr>
</tbody></table>
According to research commissioned by <a href="http://www.textlocal.com/mobile-marketing-guides/infographic-travel" target="_blank">Text Local</a>, one of the UK's leading mobile messaging companies, <span style="font-family: inherit;">almost 1,000,000 mobile phone users across the UK want to hear from a travel
company once a month. </span></div>
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<span style="font-family: inherit;"><strong>Opportunity:</strong> There are 4.74 million mobile users across the <st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region> that would
welcome communications from travel companies. By 2015, that number will
increase to 5.2 million.<o:p></o:p></span></div>
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</span></div>
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<span style="font-family: inherit;">The number of opt-ins on a smartphone will increase from 2.7
million to 4 million over the same timeframe.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><strong>CRM key stats</strong>: Males account for 58.1%of opt-ins. In total.
1.71million opt-ins in the <st1:place w:st="on"><st1:country-region w:st="on">UK</st1:country-region></st1:place>
would want to hear from a travel company more than once a month. The
demographic most likely to opt-in is the 35-44 year olds.</span><o:p><span style="font-family: inherit;"> </span></o:p></div>
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<span style="font-family: inherit;"><strong>Around the <st1:country-region w:st="on">UK</st1:country-region>:</strong>
The south of <st1:country-region w:st="on">England</st1:country-region> (West
Country, <st1:city w:st="on">Meridian</st1:city> and <st1:city w:st="on"><st1:place w:st="on">London</st1:place></st1:city>) will account for 1.59 million
opt-ins. Of these opt-ins, 948,119 would want to hear from travel companies once
a month or more.<o:p></o:p></span></div>
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Text Local say that <span style="font-family: inherit;">the travel and tourism industry is seeing a huge increase in
profitability through mobile messaging, due to its powerful viral capabilities.
Ticket sales often come from friends and family who have been forwarded an SMS
text. Sending e-tickets mobile vouchers and coupons via text – all with bar
codes for data capture - <span style="mso-spacerun: yes;"> </span>‘is a perfect
medium for this sector removing the need for expensive printing and postage.’
</span></div>
<div style="text-align: justify;">
<span style="font-family: inherit;"></span> </div>
<div style="text-align: justify;">
<span style="font-family: inherit;">Attractions, tour operators and travel agents can then build up an ever growing
database from customers opting-in to receive offers and information, 'there’s no
better channel to get the message across than mobile.' And it can be used for
research, sending web links etc</span></div>
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NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-91578897926920637732013-08-12T17:38:00.002+01:002013-08-12T17:40:05.205+01:00Do overseas tourists venture outside London?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkvXYzCXVNkyxz2W-l6aGC2-L75ROQzf7OqZepeU2A9LHE9a_teayKDYsHVLOSTYBU5BhLLXMq2Kxk5LuoE1aGxi2aUk076tFknfiYXS2TMxRP6qH9wN7YkEDaKL5_5a68PKpXjFJfxQv2/s1600/Photomerge.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="VisitBritain Report" border="0" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkvXYzCXVNkyxz2W-l6aGC2-L75ROQzf7OqZepeU2A9LHE9a_teayKDYsHVLOSTYBU5BhLLXMq2Kxk5LuoE1aGxi2aUk076tFknfiYXS2TMxRP6qH9wN7YkEDaKL5_5a68PKpXjFJfxQv2/s320/Photomerge.jpg" title="London and beyond" width="320" /></a></div>
<span style="font-family: inherit;"><strong><st1:city w:st="on"><st1:place w:st="on">London</st1:place></st1:city>
and beyond</strong><o:p> </o:p></span><br />
<span style="font-family: inherit;">
</span><br />
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<span style="font-family: inherit;">Delivering greater ‘regional spread’ is one of the
challenges for inbound tourism to <st1:country-region w:st="on"><st1:place w:st="on">Britain</st1:place></st1:country-region>. VisitBritain recently
commissioned research agency Olive Insight to conduct a study into -<span style="mso-spacerun: yes;"> </span><strong>why many visitors do not go beyond <st1:city w:st="on">London</st1:city> what the barriers are and also what attracts those
that do go beyond <st1:city w:st="on"><st1:place w:st="on">London</st1:place></st1:city>
to do so</strong><o:p> </o:p></span></div>
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<span style="font-family: inherit;">The research was undertaken in four established markets (<st1:country-region w:st="on">France</st1:country-region>, <st1:country-region w:st="on">Germany</st1:country-region>,
<st1:country-region w:st="on">Norway</st1:country-region>, and <st1:country-region w:st="on">USA</st1:country-region>) via a mixture of qualitative and
quantitative methods, focusing on the views of recent visitors to <st1:place w:st="on"><st1:country-region w:st="on">Britain</st1:country-region></st1:place>.
The caveat is that these findings reflect views and behaviour in these markets
only and which may be very different in other markets<span style="mso-spacerun: yes;"> </span>- especially emerging markets<o:p> </o:p></span></div>
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<span style="font-family: inherit;"><strong>Overall findings</strong> <o:p> </o:p></span></div>
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<ul>
<li><div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: inherit;"><st1:city w:st="on">London</st1:city> remains the key draw within <st1:country-region w:st="on">Britain</st1:country-region>, even for those who have visited before, but many would want to see other places in <st1:country-region w:st="on">Britain</st1:country-region> as well as <st1:place w:st="on"><st1:city w:st="on">London</st1:city></st1:place> again when they return<span style="mso-spacerun: yes;"> </span>- ‘London Plus ‘ appeals to the majority <o:p> </o:p> </span></div>
</li>
<li><div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: inherit;">Knowledge of destinations drives desire, but knowledge of British destinations other than <st1:place w:st="on"><st1:city w:st="on">London</st1:city></st1:place> can be low, although this varies notably by market <o:p> </o:p></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: inherit;">Those who visit <st1:place w:st="on"><st1:city w:st="on">London</st1:city></st1:place> are often want to ‘see’ / ‘do the sights’’ rather to have a particular type of holiday experience. This is different from behaviour when choosing competitor destinations and does not reflect the growing importance of ‘experiences’ <o:p> </o:p></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: inherit;">The most common practical barriers to going outside <st1:place w:st="on"><st1:city w:st="on">London</st1:city></st1:place> were concerns about transport / access <o:p> </o:p></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: inherit;">Most common draws for going outside <st1:place w:st="on"><st1:city w:st="on">London</st1:city></st1:place> were heritage, variety, countryside, unique places to stay and the British people</span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: inherit;">Travel agents remain important for a minority, especially in <st1:country-region w:st="on">Germany</st1:country-region> and the <st1:country-region w:st="on">US</st1:country-region>, but the majority in each market report booking independently, with <st1:place w:st="on"><st1:country-region w:st="on">Britain</st1:country-region></st1:place> particularly attracting independent travellers. However there is a gap for tours, packages and agents, or at least suggested itineraries, to enable trips outside <st1:city w:st="on"><st1:place w:st="on">London</st1:place></st1:city> which many lack the knowledge to make the most of <o:p> </o:p></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: inherit;">There is no one ‘ideal’ itinerary when combining London with other destinations<span style="mso-spacerun: yes;"> </span>- ‘London Plus’ but<span style="mso-spacerun: yes;"> </span>most are willing to travel 2-3 hours to / between destinations, preferably by train</span></div>
</li>
</ul>
<div style="text-align: justify;">
<a href="http://www.visitbritain.org/Images/Foresight%20-%20issue%20117_tcm29-38190.pdf" target="_blank">The full report is here</a> </div>
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-43582480400489347922013-08-01T16:31:00.000+01:002013-08-01T16:32:51.037+01:00Heritage railways £250m boost for economy<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2WAaPY3AhhQU6oOo5YYyCharKv7enUizgtfWJGIqS2V81qkJgJpsKmmbvXRUW7uHDXDhusKgX2ogYvljyyiBNx0REH4pknZLA8penb6q4yEpVJT8JCL-lwfus_D4OsfTmjBj-LlrZjvDo/s1600/Llangollen+Railway.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Llangollen Railway tourism" border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2WAaPY3AhhQU6oOo5YYyCharKv7enUizgtfWJGIqS2V81qkJgJpsKmmbvXRUW7uHDXDhusKgX2ogYvljyyiBNx0REH4pknZLA8penb6q4yEpVJT8JCL-lwfus_D4OsfTmjBj-LlrZjvDo/s320/Llangollen+Railway.jpg" title="Heritage Railways Tourism Economy" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Llangollen Railway</td></tr>
</tbody></table>
<div align="LEFT">
<span style="font-family: inherit; font-size: small;">Heritage Railways are worth £250m to the UK economy, a report by the All Party Parliamentary Group on Heritage Rail has revealed. Over 100 heritage railways and tramways attract tourists and provide local employment as well as valuable skills training and apprenticeships. </span></div>
<span style="font-size: small;"></span><div align="LEFT">
<span style="font-size: small;"><span style="font-family: inherit;"></span> </span></div>
<span style="font-size: small;">
<div align="LEFT">
<span style="font-family: inherit;">The Group concludes that apart from the economic benefits, heritage railways also provide employment for over 3,700 staff nationally and a productive outlet for a staggering 18,500 loyal volunteers. </span></div>
<span style="font-family: inherit;">
</span><br />
<span style="font-family: inherit;">The study also concludes that there is more scope to run public transport services on some heritage lines and recommends simplified planning processes to help them expand and particularly to connect with Network Rail. </span><br />
<span style="font-family: inherit;">
</span><br />
<span style="font-family: inherit;">A six month study by MPs and Peers heard from heritage railways, main line train operators, museums and tourism experts and the Heritage Railway Association. </span><br />
<span style="font-family: inherit;">
</span><br />
<span style="font-family: inherit;">45 years after the end of steam on BR, over 750 steam locomotives remain on heritage railways. More surprisingly, a total of 520 steam charter trains (more than one a day) ran on the national rail network last year in addition to the heritage lines. </span><br />
<span style="font-family: inherit;">
</span></span><span style="font-family: inherit;"><span style="font-size: small;">Mark Garnier, MP for Wyre Forest and Chairman of the Group commented: </span><i><span style="font-size: small;"><span style="font-size: small;">"Britain pioneered heritage railways and is unique in the extent and richness of its railway heritage. This report is the first time the extent and success of the heritage railway movement has been fully assessed and the results are impressive. </span></span></i></span><br />
<span style="font-family: inherit;"></span><br />
<i><span style="font-size: small;"><span style="font-family: inherit; font-size: small;">"What has been achieved has been remarkable and with a few recommendations to Government and the continuing enthusiasm of the army of railway volunteers and the loyal staff, we believe a lot more can be achieved in the future " </span><span style="font-family: inherit;"></span> </span></i><span style="font-family: Arial,Arial; font-size: small;"><span style="font-family: Arial,Arial; font-size: small;"><span style="font-family: inherit;">The Minister of State for Transport, Simon Burns MP said</span><i><span style="font-family: inherit;">: "Britain has a great rail heritage and as well as preserving an important aspect of the nation’s history, heritage railways also make an important contribution in supporting tourism and local economies. We are looking closely at the report and will consider its findings."</span> </i></span></span><br />
<span style="font-family: Arial,Arial; font-size: small;"> </span><span style="font-family: Arial,Arial; font-size: small;"><span style="font-family: inherit; font-size: small;">Attract has undertaken a number of marketing consultancy assignments involving heritage railways and similar heritage attarctions <br />
<br />
<a href="http://heritagerailways.com/cmsAdmin/uploads/Value-of-heritage-rail-report-by-APPGHR.pdf" target="_blank">Click here for the Heritage Railways Report</a></span> </span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2bJ1w3kNA8XxiqKQQIkZ8HDmTCsz8Y5_RCbmJxgKifUTfebziTgVu0OKWpJLQpRW1DxYssrct9Mp4R6OdJxBwgCU8G78DtGkz035FeeQ91DG3_Pwwjo6D1TLDnq0Tww9OhZGQWTex14US/s1600/SevernValley190609+%252835%2529.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Severn valley Railway tourism" border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2bJ1w3kNA8XxiqKQQIkZ8HDmTCsz8Y5_RCbmJxgKifUTfebziTgVu0OKWpJLQpRW1DxYssrct9Mp4R6OdJxBwgCU8G78DtGkz035FeeQ91DG3_Pwwjo6D1TLDnq0Tww9OhZGQWTex14US/s320/SevernValley190609+%252835%2529.jpg" title="Heritage Railways and Tourism" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Severn Valley Railway</td></tr>
</tbody></table>
<br />NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-9191805287002948202013-07-13T16:38:00.002+01:002013-08-01T16:33:43.674+01:00Heritage tourism boosts UK economy<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOLBN3DAoBgteZeSii5wl7GNssS8JmFb0y8B7TDa0GB1RyMRUhgQU9rdJ6hqyVv7LAaa8OpGDTdphyphenhyphengC1PdTrL5pnQ8AhImSomVCo7yKH6CsJESDzve3_COmTxerFfxONq4qkLGs_gZXCv/s1600/BROAD1.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="heritage tourism" border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOLBN3DAoBgteZeSii5wl7GNssS8JmFb0y8B7TDa0GB1RyMRUhgQU9rdJ6hqyVv7LAaa8OpGDTdphyphenhyphengC1PdTrL5pnQ8AhImSomVCo7yKH6CsJESDzve3_COmTxerFfxONq4qkLGs_gZXCv/s320/BROAD1.jpg" title="Broadway Tower Cotswolds" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Broadway Tower - Cotswolds</td></tr>
</tbody></table>
<div style="text-align: justify;">
<span style="font-family: inherit;">Heritage-based tourism is now worth £26.4bn to the <st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region> economy -
£5.8bn higher than the previous estimate published in 2010 according to new
research released by the Heritage Lottery Fund (HLF).</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: inherit;">The new report by Oxford Economics also suggests that
heritage is playing an increasingly important part in the choices of Britons
who decide to stay in the UK for their holiday – over a quarter of all UK
holiday activities undertaken by UK residents now involve heritage - <span style="mso-spacerun: yes;"> </span>the ‘heritage staycation’</span></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
</div>
<div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: inherit;">HLF published its first report on heritage tourism,
Investing in Success, by Oxford Economics, in 2010, based on data from 2007.
The report analysed the impact of the heritage-based visitor economy and
established that the sector made an even bigger contribution to UK GDP than the
advertising, car manufacturing or film industries. Those findings clearly
highlighted the importance of heritage tourism and its ability to help the <st1:place w:st="on"><st1:country-region w:st="on">UK</st1:country-region></st1:place>
economy. </span></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-family: inherit;">
</span><span style="font-family: inherit;">The new report drawing on the latest visitor statistics from
2011, demonstrates the power of heritage in attracting visitors even more
clearly.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: inherit;">The higher figure of £26.4bn is explained by a number of
factors:</span></div>
<ul>
<li><div style="text-align: justify;">
<span style="font-family: inherit;">
</span><span style="font-family: inherit;"><span style="mso-bidi-font-family: "Century Gothic";">An overall increase in visits: Between 2007 and 2011 there was a rise of 13% in both international visits to the <st1:country-region w:st="on">UK</st1:country-region> for holidays and the number of overnight holiday stays in the <st1:country-region w:st="on">UK</st1:country-region> made by <st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region> residents. Domestic d</span>ay trips (over the longer period 2005-11) rose by 47% <o:p></o:p></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: inherit;"></span><span style="mso-bidi-font-family: "Century Gothic";"><span style="font-family: inherit;">People were spending more on these trips: International visitors on holiday were spending 28% more per visit in 2011 than in 2007, and <st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region> residents on holiday were spending 7% more <o:p></o:p></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: inherit;"></span><span style="font-family: inherit;"><span style="mso-bidi-font-family: "Century Gothic";">Heritage
has beco</span>me more important in people’s holiday choices. </span></div>
</li>
</ul>
<div style="text-align: justify;">
<span style="font-family: inherit;">
</span><span style="font-family: inherit;">The most recent survey data provides a more accurate picture
of what activities people undertake whilst on holiday. </span></div>
<div style="text-align: justify;">
</div>
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<span style="font-family: inherit;">For <st1:country-region w:st="on">UK</st1:country-region>
residents on holiday in the <st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region>,
28% of the total activities they undertook were to a heritage site or
attraction. Previous survey work put this question in a slightly different way,
by asking what activities people planned to undertake, so the latest research
gives us a better indication of the importance of heritage </span></div>
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</div>
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<span style="font-family: inherit;">The report is available here <span style="mso-spacerun: yes;"> </span>- <em><a href="http://www.hlf.org.uk/aboutus/howwework/Documents/EcoImpactHeritageTourism2013.pdf" target="_blank">Economic impact of the UK heritage tourism economy 2013 (PDF, 955KB)(opens in new window) by Kareen El Beyroutyand Andrew Tessler - Oxford Economics</a></em></span></div>
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<em></em> </div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnewpErnRXHIWa5jr0SWQ2XXUa3aMfoKUUx67MtQrrB5butBOnu-ubt56UBb2edFZ9zh_0sZZaGkMQH7ZdOwknDFVyXDH_wvmkQTjMsZKxIKX39npneYGteAaVlb42NZ2wndzylxhyX_hv/s1600/Keith+Park.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Railway Heritage" border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnewpErnRXHIWa5jr0SWQ2XXUa3aMfoKUUx67MtQrrB5butBOnu-ubt56UBb2edFZ9zh_0sZZaGkMQH7ZdOwknDFVyXDH_wvmkQTjMsZKxIKX39npneYGteAaVlb42NZ2wndzylxhyX_hv/s320/Keith+Park.jpg" title="Heritage tourism - railway and car" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Two kinds of heritage - Bulleid Pacific and new Morgan <br />
Three Wheeler at the Severn Valley Railway</td></tr>
</tbody></table>
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<em></em> </div>
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</div>
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0tag:blogger.com,1999:blog-8135070160210671708.post-47418310241713446292013-06-02T23:05:00.001+01:002013-06-02T23:06:28.298+01:00New idea in interpretation<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjEZaKw-dVpls7SKHlmn37PEGvfkuBNeVLzwGRzvv5oQJ31gp7bz9jz0C2Kz1cei_1WpfMudGV10EWccmXu2m8o_KbAu1IP9tZ_arI6Fyqxob47okSxmkWMSVf3HngJq0bmJwEO0j5AZwv/s1600/Grass+Sunderland+3.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Short Sunderland in grass" border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjEZaKw-dVpls7SKHlmn37PEGvfkuBNeVLzwGRzvv5oQJ31gp7bz9jz0C2Kz1cei_1WpfMudGV10EWccmXu2m8o_KbAu1IP9tZ_arI6Fyqxob47okSxmkWMSVf3HngJq0bmJwEO0j5AZwv/s320/Grass+Sunderland+3.JPG" title="Green Sunderland" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A bird’s eye view on the ‘Green Sunderland’<br />
<span style="font-size: small;">
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: Tahoma;"><span style="font-size: xx-small;">PICTURE: Sue Clarkson.<o:p></o:p></span></span></i><br />
<span style="font-size: small;">
</span></td></tr>
</tbody></table>
<div style="text-align: justify;">
A novel and economic way of interpreting and showing the size and shape of a long lost aircraft is on show at Pembroke Dock in Pembrokeshire, South West Wales. <br />
<br />
A huge green Sunderland Flying Boat is signposting Pembroke Dock’s very popular Flying Boat Centre Workshop - but only the birds, and the occasional pilot, can really get a grandstand view. But those on the ground will certainly get the 'feel' for the size of the aircraft.<br />
<br />
The grassed area alongside the Centre, located inside the walls of the former Royal Dockyard, has been marked out with the exact dimensions of the famous Short Sunderland - length 85 ft and 112 ft wingspan.<br />
<br />
Created by members of the Sunderland Trust’s enthusiastic Volunteer Team, the Sunderland’s unique shape stands out because the grass is mowed at two different heights.<br />
<br />
This aerial view was taken by Sunderland Trust Volunteer Sue Clarkson from an aircraft flown by husband Graham - also a volunteer. Plans are now being formulated to make best use of the grass Sunderland.<br />
<br />
Ground level views of the ‘Green Sunderland’ can be had when visiting the Flying Boat Centre Workshop which is open Tuesdays to Fridays, 10 am to 4 pm. Entry is free.<br />
<br />
</div>
NickBhttp://www.blogger.com/profile/07297226270045478392noreply@blogger.com0