using Google Adwords to attract more visitors

If you are contemplating using Google Adwords have a look at http://www.ultramarketing.co.uk/using-google-adwords-effectively-advice-from-experts-on-linkedin/ before you do so. At the Ultra Marketing web site there are comments gathered from the many experts on LinkedIn on how and how not to use Google Adwords effectively. The moral is - make sure your web site is fully optimised and WG3 compliant before you do so. It's easy to rack up spend on Adwords without any gathering any effective contribution to the bottom line. But have a read - there's some good stuff there.