Monday, 30 January 2012

Friday, 13 January 2012

Olympics Park Project for Attract

Attract Marketing and the Olympics
Olympics Park
Attract recently delivered a market assessment and business, marketing strategy and operating plan for a post Games project on the Olympics Park for Ecovert FM, UK industry leader in Total Facilities Management. The project included validation and assessment of the potential market, revenue and cost forecasts for catering, retail, access, licensing, operations, ticketing and cash handling.

Attract was assisted on this project by Richard Pawley (VTP Global), Mary Tebje (MTA Tourism Leisure), Jane Dean (Jane Dean Associates) and Lisa Hatswell (Lisa Hatswell Consultancy/Unique Venues of London) Andrew Potts (Wright Hassall), John Davies (Omniticket).

Wednesday, 4 January 2012

Attract client walks to the South Pole

William McNamara OBE
Walking to the Southpole - William McNamara OBE is used to a challenge, in fact he’s become quite adept at them with his role as CEO of Bluestone and chairman of the Pembroke Dock Sunderland Trust/Flying Boat Centre, one of Attract's clients, yet he’s sure to face his biggest challenge to date as he undertakes the ultimate adventure – an expedition to the South Pole. William has been fascinated by Antarctica for many years. It is a continent of superlatives, the largest, the highest, the coldest, the driest on the planet. The aim of the walk is to raise funds for the Teenage Cancer Trust.

The aim is to forge an ongoing relationship with Teenage Cancer Trust so that Bluestone can provide quality, fun, short break experiences for families of cancer sufferers and maybe national events bringing many similarly effected families together. Bluestone is a significant new business within the National Park, Pembrokeshire and indeed Wales. It has impressive social economic and environmental credentials which are entirely appropriate in this day and age. As William says "It has indeed been a great privilege but also a significant responsibility to be given the sanction to build and operate such a business in beautiful countryside in a stunning part of West Wales. Thus compassion, benevolence and creative partnerships to make a real difference within our communities are entirely appropriate whilst maintaining strong financial objectives."

More on William McNamara's walk to the South Pole and his fundraising efforts here