Attract Directors

Nick Booker BCom FCIM MTS is a specialist in strategic marketing and visitor attractions including museums. He has extensive business experience in a career covering business development, marketing strategy, market research, and market planning. He has over 20 years experience of implementing and delivering consultancy projects to tight deadlines and limited budgets.  Nick is a member of the Tourism Society, the Bristol Industrial Archaeology Society and the National Trust.
Nick is a trustee of the British Postal Museum and Archive (BPMA) where he is also chairman of the trading company, Postal Heritage Services Ltd.
Nick set up and moderates the Visitor Attractions Group on LinkedIn that currently has over 3,000 members. He is a Visiting Lecturer at the University of Wolverhampton in the School of Sport, Performing Arts and Leisure where he is involved in a number tourism and leisure activities including the ERDF funded project – Innovation 1st for SMEs.

Janet Lang BA SRA is a marketing research specialist.  She has more than 25 years' experience in projects which have encompassed market research for leisure and tourism attractions, marketing planning and branding for heritage and culture sites, and evaluations and community consultations for a wide range of clients.

She has considerable experience of working collaboratively with partners and stakeholders in the public and private sectors, including masterminding the wide ranging consultation, involving staff teams, service providers and parents for the introduction of Children’s Centres in Nottinghamshire over more than 5 years.

Janet has a Prince2 project management qualification and is a member of the Social Research Association and Independent Consultants Group, a specialist sub-group of the Market Research Society.  She is a member of English Heritage and the National Trust.

Hugh McCormack  BSc MMRS MCIM has over 30 years’ experience of market research, consultation and planning marketing activity for public and private sector organisations. He has worked on a variety of tourist and visitor attraction projects and sports and leisure based activities, including the Shakespeare Birthplace Trust in Stratford on Avon, Flying Boat Centre at Pembroke Dock, the Scottish Museum Council’s ‘Cultural Entitlement project’, the branding strategy for a major sporting venue, audience development for a major sport governing body and developing mass participation activities (e.g. cycling). Hugh is a full Member of the Market Research Society and Chartered Institute of Marketing


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