Saturday, 13 July 2013

Heritage tourism boosts UK economy

heritage tourism
Broadway Tower - Cotswolds
Heritage-based tourism is now worth £26.4bn to the UK economy - £5.8bn higher than the previous estimate published in 2010 according to new research released by the Heritage Lottery Fund (HLF).
The new report by Oxford Economics also suggests that heritage is playing an increasingly important part in the choices of Britons who decide to stay in the UK for their holiday – over a quarter of all UK holiday activities undertaken by UK residents now involve heritage -  the ‘heritage staycation’
HLF published its first report on heritage tourism, Investing in Success, by Oxford Economics, in 2010, based on data from 2007. The report analysed the impact of the heritage-based visitor economy and established that the sector made an even bigger contribution to UK GDP than the advertising, car manufacturing or film industries. Those findings clearly highlighted the importance of heritage tourism and its ability to help the UK economy.
The new report drawing on the latest visitor statistics from 2011, demonstrates the power of heritage in attracting visitors even more clearly.
The higher figure of £26.4bn is explained by a number of factors:
  • An overall increase in visits: Between 2007 and 2011 there was a rise of 13% in both international visits to the UK for holidays and the number of overnight holiday stays in the UK made by UK residents. Domestic day trips (over the longer period 2005-11) rose by 47%
  • People were spending more on these trips: International visitors on holiday were spending 28% more per visit in 2011 than in 2007, and UK residents on holiday were spending 7% more
  • Heritage has become more important in people’s holiday choices.
The most recent survey data provides a more accurate picture of what activities people undertake whilst on holiday.
For UK residents on holiday in the UK, 28% of the total activities they undertook were to a heritage site or attraction. Previous survey work put this question in a slightly different way, by asking what activities people planned to undertake, so the latest research gives us a better indication of the importance of heritage
Railway Heritage
Two kinds of heritage - Bulleid Pacific and new Morgan
Three Wheeler at the Severn Valley Railway