Wednesday, 20 August 2014
The series of retail workshops run by Museums Warwickshire earlier this year highlighted the desire for an informal network of those involved with museum shops. As a precursor a series of visits to
West Midlands museum shops is being arranged. Details click here
Monday, 18 August 2014
As the Introduction states, 'hosting events in store, whether they include an author or not, is a proven method of reaching your community effectively' (I'd say market!) 'and is an ideal way of making sure potential customers find out about you, and come back again and again.'
'Successful events are an ideal way to create and build links with all sorts of new markets, from schools for all age groups, book clubs, local businesses and community groups' and of course for museums and other attractions, the local visitor market. These links can lead to a number of further marketing opportunities.
'Once you’ve worked out which events work well for your store, you’ll find it easier to promote them and will get an even better turnout. And this in turn will lead to extra sales and turnover: something we are all looking for!'
So have a look at 'Books are My Bag' here and thank you to Midas PR for an excellent guide to setting up 'instore' or should it be 'inshop' (?) events.
Thursday, 14 August 2014
Every visitor attraction and tourism destination is different whether it's a museum, heritage railway, theme park, historic garden or stately home, countryside footpath, church trail, battlefield etc and they all have issues unique to them. However certain generic marketing and business issues face all attraction owners and operators and the article available in the following link describes an approach to creating a robust marketing strategy and plan based on a real life (but anonymous!) example. Click here to download.
This week, via social media, the Government is highlighting the significant contribution that tourism makes to the UK economy. Please help raise awareness by promoting any tourism job opportunities you have, and sharing any case studies of your staff, including what they do, why they chose a career in tourism, and why they would recommend it. Remember to use #getbritainworking. Please also re-tweet @DWPgovuk and @DCMS.
Monday, 11 August 2014
One way of attracting visitors - good cakes in the café!
Click here to see the case study
Friday, 8 August 2014
Review first published in the Tourism Society's Journal of Aviation and Tourism: Implications for Leisure Travel byAnne Graham, Andreas Papatheodorou and Peter Forsyth click here