Developing a Marketing Strategy and Marketing Plan

Every visitor attraction and tourism destination is different whether it's a museum, heritage railway, theme park, historic garden or stately home, countryside footpath, church trail,  battlefield etc and they all have issues unique to them. However certain generic marketing and business issues face all attraction owners and operators and the article available in the following link describes an approach to creating a robust marketing strategy and plan based on a real life (but anonymous!) example. Click here to download.