Marketing Strategy, Plan and business planning advice for the HLF funded Shire Hall Court House and Museum, Dorchester - Justice in the Balance - opened March 2018
Working as part of a University of Wolverhampton team, developed and delivered an Economic Impact Study of Leicester Cathedral culminating in presentation in the cathedral in October 2017. The commission arose from a sales project positioned around a study of Lichfield Cathedral conducted by the University in 2013. The selling activity required knowledge of cathedral issues and contacting some 15 English cathedrals in 2016 with varying degrees of response
Business Plan and consultation / marketing appraisal / marketing plan elements of the successful Round 2 Heritage Lottery Fund bid for over £1.2 million for Milton Abbey in Dorset, that was awarded in July 2016.
. The consultancy
included a detailed review and profiling of the potential audience, estimates
of visitor numbers, traffic impact and parking needs, governance, leading onto
a detailed assessment of potential revenues from donations, retail and catering
sales supported by extensive desk and online research utilising Mosaic data
School and the associated
Capability Brown landscape; encourage greater participation of the local
community; generate an increase in visitor numbers; ensure future
We worked with the three key stakeholders, the Diocese of Salisbury, the Forestry Commission and
Extensive liaison with the other consultants involved was required including architects, activity planners etc plus a presentation of the results of our work to the local community.
The aim of the project is to conserve and restore
Feasibility Study for a New Brewery Visitor Centre The aim was to determine the potential for establishing a visitor centre that was both sustainable and could enhance the reputation of the Company, a major brewery with pubs and hotels, on the site of a new brewery in a semi rural location but adjacent to an economic development area.
The review of the ability of the local and sub regional tourist and business markets to deliver an audience for a tourism related activity at the site demonstrated an opportunity might exist. Business history shows that there is merit in ‘sticking to the knitting’ and not move away from core competencies and culture. The recommendation was that the client should therefore focus on developing the concept of a hotel development following the relocation. This potentially could be allied with a visitor centre development with a significant ‘wow’ factor plus a small conference and/or meeting facility.
Development support and executive mentoring for a Midlands based B2B travel business, associated with the launch of a B2C travel website aimed at the
‘in bound’ travel market. Activities
included monthly mentoring, a desk top study and appraisal of road and rail
based day and overnight tours around the UK aimed at London based ‘in bound’
tourists and the development of ‘product copy’ for inclusion on the web site. USA
Development of an Integrated Marketing Strategy and individual marketing plans for Rotherham Council Heritage Services covering the revenue generating activities at Clifton Park Museum and Boston Castle including Conservation Services, Schools Service, venue hire, weddings and meeting room hire and the retail and catering operations at the Museum. The project involved comprehensive consultation and negotiation with staff and management at all levels within Heritage Services and the local authority and liaison with other consultants as well as benchmarking with similar venues and activities.
Strategic and Operational Review and Development Options for the Uckfield Civic Centre, East Sussex, that includes a 250 seat hall, café and meeting rooms, leading to recommendations for staff restructuring, new financial plan and new marketing approach. Deliverables included a turn round plan that is currently being implemented including a re-organisation of the catering and lettings business and a planned refurbishment
Winning social media and visitor engagement plan for the Nick Joyce Architects’ bid for The Red Wing restoration contract at
Croome Court followed by a diagnostic assessment and development plan of the business and ongoing support
Diagnostic assessment and marketing strategy including use of technology and social media for Worcester Live, the organisation that runs Worcester’s arts and cultural offer including two theatre/concert hall venues, festivals and music, film, dance, comedy and word
Diagnostic assessment and marketing strategy for The Chase Golf Club, Health Club and Spa
Diagnostic Review and Strategic Marketing Plan for the Durham City Heritage Centre and Museum as part of an HLF application
Development of the Defence of the Realm Interpretation Plan for Cadw the Welsh Assembly Government’s Historic buildings and sites organisation - the story associated with the military structures and defences of Pembrokeshire dating from the 18th century to the Cold War of the 20th century
Marketing and Audience Development Plans
Wide ranging quantitative and qualitative research and consultation leading to an audience development plan as part of the re-positioning of the Shakespeare Birthplace Trust 'offer'
Audience Development Strategy and Marketing Research for Shugborough - the "Complete Working Historic Estate" for Staffordshire County Council and the National Trust; feasibility study for the Walled Gardens development including an examination of the catering and retail options
Marketing Campaign Plan for RAF Museum Cosford ‘Cold War’ Exhibition
Feasibility Studies, Business and Development Plans
Market assessment and business and operating plan for the Arcelor Mittal Tower on the Olympics Park for Ecovert FM, UK industry leader in Total Facilities Management
Diagnostic assessment and development plan for Adam Henson's Cotswold Farm Park
Feasibility Study for £4M visitor centre and museum project for the Naseby Battlefield Project funded by East Midlands Development Agency. Development of the outline planning application
Development Plan for Charles Dickens House Museum, Broadstairs for Thanet District Council
Visioning, Feasibility Study, Business Planning, Design and Interpretation for the Pembroke Dock Heritage Centre opened by the Queen in April 2014. Working with the Pembroke Dock Sunderland Trust and Pembrokeshire County Council and followed by on going support including social media development.
Financial business case options appraisal of alternative sites for new build Visitor Centre at Goodrich Castle for English Heritage
Hotels and Events
Marketing project for Heath House Staffordshire a family owned Victorian Gothic that now runs a parties, weddings and events business. Heath House featured in the Channel 4 series - Country House Rescue
Competitor analysis and market research on the events and weddings market for the owner of Stancliffe Hall, Derbyshire, a restored 19th century house