Thursday, 19 November 2009
Interesting story - I stumbled across Landed Houses www.landedhouses.co.uk while doing some marketing development work for the owners of an Arts and Crafts country house www.theclochfaen.com/ in Mid Wales that is available to let. If Landed Houses can focus on their core product and not diversify into smaller houses, winter holidays etc then they should be on to a winner. Good site - easy to navigate and I like the owner's blog - to the point - warts and all of his tour around the houses on the site - and making the observation that in these large and old houses you will not always get ensuite for every room - that's part of the charm of the country house experience!
Wednesday, 30 September 2009
The Heritage Attractions sub group is for all those involved in running and managing or servicing heritage attractions including museums, castles, historic houses, literary and other heritage themed attractions, preserved railways, industrial archaeological sites etc
Tuesday, 1 September 2009
Credits: George D Haddow and Kim S Haddow
Publisher's name, year of publication: Elsevier, 2009-07-11 ISBN: 978-1-85617-554--8
Number of pages:218
The front cover of this book features a picture that perhaps sums up how far we have come in communicating and managing news of disasters such as Hurricane Katrina, New Orleans and accidents and terrorist incidents. It's a screen shot of the Twitter web site. The advent of the internet, blogging, social networking, YouTube etc means "first informers" or witnesses have the ability to leapfrog traditional news channels and those who want to manage news. As the authors say, governments' role as gatekeepers of news is now an anachronism. This book looks at the key elements of disaster communications and how to manage news and information in the context of new media.
Much of the material covers the planning that organisations should have in place anyway - like a Crisis PR plan and providing front line staff with media training. However, it looks in detail at integrating new media and imbedding it into planning and implementation before disaster strikes. It is not just a dry analysis but very much a book to be picked up and used as a reference with lots of practical suggestions such as dealing with interviews and uses case studies to illustrate dos and don'ts. There are descriptions of other resources to consult such as web sites and a short bibliography of other books to read but given its subject most of the references are to other web sites
If the book has a fault, it is its North American bias. However that is a small criticism in the context of the insight that the authors, both experts with practical experience, provide for dealing with communications management whether TV or text messaging. It should be on the bookshelf of anyone likely to have to handle communications in a crisis either in the public or private sectors
Wednesday, 12 August 2009
Sunday, 19 July 2009
Wednesday, 24 June 2009
The Director Development Programme (DDP) provides leadership and management advice and subsidised training to the principal decision maker or key decision makers/directors of companies with between 5 and 249 employees in the West Midlands.
Would you or your team gain from receiving mentoring, coaching and support in:
Leadership: Key Development Areas:
Management: Key Development Areas
· Products and Services
· Developing Markets
· People Development
· Sales and Marketing
Grant Funding from Business Link of up to £1,000 is available:
First £500 grant is not required to be matched by the client and is available to the key director (principal decision maker).
Additional £500 grant is available but must be cash matched. It can be utilised by the key director or additional key decision makers identified by the Key Director.
Training can be delivered on a one-to-one or group basis. In terms of groups, this can be to management teams from the same company or to a network of leaders and managers from the different companies. The same grant funding regime applies. For example, a management team from the same business (which includes the principal decision maker) can receive a £1,000 grant towards training costs of £1,500.
Equally, for a network of leaders/managers from different companies, those that are principal decision-makers in their business can receive grant funding of up to £500 (fully-funded) and other key decision, up to £500 with the same level of cash match funding.
Interested? Then call Nick Booker on 01926 864900 or email firstname.lastname@example.org with DDP in the title
Saturday, 20 June 2009
Wednesday, 17 June 2009
It goes to show that low cost routes to market work - the next step is to get the owners of West Wing to use Twitter and start Twittering.
Wednesday, 13 May 2009
Saturday, 9 May 2009
Tuesday, 27 January 2009
Thursday, 22 January 2009
The range of workshops/seminars include the following topics:
What is Heritage Tourism?Topic 1: Basic Concepts - Setting the Scene
Topic 2: Audience Development – what is it and who will come?
Topic 3: Interpretation - developing themes and story lines
Topic 4: Access for all - physical and intellectual
Best Practice in Heritage TourismTopic 5: Collections & Conservation Management Plans
Topic 6: Heritage Learning
Topic 7: Feasibility Studies - key elements
Topic 8: Applying the theory - Case Studies
Visitor IssuesTopic 1: Creating an Audience Development Plan
Topic 2: Operating the Heritage Attraction
Topic 3: Creating a Learning and Access Plan
Topic 4: The Marketing Campaign Plan
Case Study based on a visit to a local attraction - Making it betterTopic 5: Analysing the problem - Writing the brief
Topic 6: Developing a new offer
Topic 7: Making it work
Topic 8: Launching the revamped attraction
The clients for this series include a European Union funded workshop for the Estonian Tourist Board where we worked with a local consultant Oliver Loode of Consumetric.
Download the introductory presentation from http://www.attractmarketing.co.uk/Heritage_Tourism_Basic_Concepts_Topic1.pdf for more information.