Wednesday, 17 June 2009

Using blogs for marketing and site optimisation

Last year Nick Booker of Attract Marketing provided marketing advice and support for three privately owned historic houses including The West Wing Abbey Manor at Evesham, Worcestershire. The West Wing does stylish country house bed and breakfast and as part of the effort to increase bookings built a blog that is effectively an additional web site at Nick has been tweaking the content over the last few months and the site also has in bound links from Flickr and Youtube - it's featured on both sites - as well as other relevant sites . Put 'bed breakfast Evesham' into Google now and its on the first page. In fact it beats West Wing's own site at that's handled by another organisation.

It goes to show that low cost routes to market work - the next step is to get the owners of West Wing to use Twitter and start Twittering.

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