Attract Marketing offer a range of workshops and seminars tailored to the potential audience and based around the subject of the Development and Marketing of Heritage Tourism Products
The range of workshops/seminars include the following topics:
What is Heritage Tourism?Topic 1: Basic Concepts - Setting the Scene
Topic 2: Audience Development – what is it and who will come?
Topic 3: Interpretation - developing themes and story lines
Topic 4: Access for all - physical and intellectual
Best Practice in Heritage TourismTopic 5: Collections & Conservation Management Plans
Topic 6: Heritage Learning
Topic 7: Feasibility Studies - key elements
Topic 8: Applying the theory - Case Studies
Visitor IssuesTopic 1: Creating an Audience Development Plan
Topic 2: Operating the Heritage Attraction
Topic 3: Creating a Learning and Access Plan
Topic 4: The Marketing Campaign Plan
Case Study based on a visit to a local attraction - Making it betterTopic 5: Analysing the problem - Writing the brief
Topic 6: Developing a new offer
Topic 7: Making it work
Topic 8: Launching the revamped attraction
The clients for this series include a European Union funded workshop for the Estonian Tourist Board where we worked with a local consultant Oliver Loode of Consumetric.
Download the introductory presentation from http://www.attractmarketing.co.uk/Heritage_Tourism_Basic_Concepts_Topic1.pdf for more information.