Saturday, 9 January 2010
Thursday, 19 November 2009
"How do visitors find out about you?"
Things are changing for promoting visitor attractions and tourism businesses. Is it advertising, recommendation, word of mouth, leaflets, social networking, signs, Twitter, TV, radio etc? To find out more join the professionals networking site LinkedIn and see the discussion in the Visitor Attractions Group at http://www.linkedin.com/groups?home=&gid=1945560&trk=anet_ug_hm
Nick Booker's profile | World Reviewer
Nick Booker's profile World Reviewer
Interesting story - I stumbled across Landed Houses www.landedhouses.co.uk while doing some marketing development work for the owners of an Arts and Crafts country house www.theclochfaen.com/ in Mid Wales that is available to let. If Landed Houses can focus on their core product and not diversify into smaller houses, winter holidays etc then they should be on to a winner. Good site - easy to navigate and I like the owner's blog - to the point - warts and all of his tour around the houses on the site - and making the observation that in these large and old houses you will not always get ensuite for every room - that's part of the charm of the country house experience!
Interesting story - I stumbled across Landed Houses www.landedhouses.co.uk while doing some marketing development work for the owners of an Arts and Crafts country house www.theclochfaen.com/ in Mid Wales that is available to let. If Landed Houses can focus on their core product and not diversify into smaller houses, winter holidays etc then they should be on to a winner. Good site - easy to navigate and I like the owner's blog - to the point - warts and all of his tour around the houses on the site - and making the observation that in these large and old houses you will not always get ensuite for every room - that's part of the charm of the country house experience!
Wednesday, 30 September 2009
Heritage Attractions Group
See the new sub group - Heritage Attractions - of the LinkedIn Visitor Attractions group at: www.linkedin.com/groupInvitation?groupID=1945560
The Heritage Attractions sub group is for all those involved in running and managing or servicing heritage attractions including museums, castles, historic houses, literary and other heritage themed attractions, preserved railways, industrial archaeological sites etc
The Heritage Attractions sub group is for all those involved in running and managing or servicing heritage attractions including museums, castles, historic houses, literary and other heritage themed attractions, preserved railways, industrial archaeological sites etc
Tuesday, 1 September 2009
Disaster communications in a social networking media world
Disaster Communications in a Changing World
Credits: George D Haddow and Kim S Haddow
Publisher's name, year of publication: Elsevier, 2009-07-11 ISBN: 978-1-85617-554--8
Number of pages:218
The front cover of this book features a picture that perhaps sums up how far we have come in communicating and managing news of disasters such as Hurricane Katrina, New Orleans and accidents and terrorist incidents. It's a screen shot of the Twitter web site. The advent of the internet, blogging, social networking, YouTube etc means "first informers" or witnesses have the ability to leapfrog traditional news channels and those who want to manage news. As the authors say, governments' role as gatekeepers of news is now an anachronism. This book looks at the key elements of disaster communications and how to manage news and information in the context of new media.
Much of the material covers the planning that organisations should have in place anyway - like a Crisis PR plan and providing front line staff with media training. However, it looks in detail at integrating new media and imbedding it into planning and implementation before disaster strikes. It is not just a dry analysis but very much a book to be picked up and used as a reference with lots of practical suggestions such as dealing with interviews and uses case studies to illustrate dos and don'ts. There are descriptions of other resources to consult such as web sites and a short bibliography of other books to read but given its subject most of the references are to other web sites
If the book has a fault, it is its North American bias. However that is a small criticism in the context of the insight that the authors, both experts with practical experience, provide for dealing with communications management whether TV or text messaging. It should be on the bookshelf of anyone likely to have to handle communications in a crisis either in the public or private sectors
Credits: George D Haddow and Kim S Haddow
Publisher's name, year of publication: Elsevier, 2009-07-11 ISBN: 978-1-85617-554--8
Number of pages:218
The front cover of this book features a picture that perhaps sums up how far we have come in communicating and managing news of disasters such as Hurricane Katrina, New Orleans and accidents and terrorist incidents. It's a screen shot of the Twitter web site. The advent of the internet, blogging, social networking, YouTube etc means "first informers" or witnesses have the ability to leapfrog traditional news channels and those who want to manage news. As the authors say, governments' role as gatekeepers of news is now an anachronism. This book looks at the key elements of disaster communications and how to manage news and information in the context of new media.
Much of the material covers the planning that organisations should have in place anyway - like a Crisis PR plan and providing front line staff with media training. However, it looks in detail at integrating new media and imbedding it into planning and implementation before disaster strikes. It is not just a dry analysis but very much a book to be picked up and used as a reference with lots of practical suggestions such as dealing with interviews and uses case studies to illustrate dos and don'ts. There are descriptions of other resources to consult such as web sites and a short bibliography of other books to read but given its subject most of the references are to other web sites
If the book has a fault, it is its North American bias. However that is a small criticism in the context of the insight that the authors, both experts with practical experience, provide for dealing with communications management whether TV or text messaging. It should be on the bookshelf of anyone likely to have to handle communications in a crisis either in the public or private sectors
Review The Tourism Society Magazine Autumn 2009 by Nick Booker
Wednesday, 12 August 2009
Feasibility Studies for New Visitor Attractions
See a short Power Point on the key elements required in a feasibility study for new visitor attractions projects with two case studies at http://tinyurl.com/l56ocp
Sunday, 19 July 2009
Naseby Battlefield Project
Attract has just been appointed project manager for the Naseby Battlefield Project that is planning a visitor centre and museum alongside the battlefield in Northamptonshire
http://www.naseby.com/
http://www.naseby.com/
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