The scheme provides two days of fully funded business assistance for SMEs in the leisure and attractions sector, focused around the introduction of 'higher' technology including the use of social media and online reputation management.
SMEs signing up for the scheme will also benefit from a range of other services and opportunities from the University
The Innovation 1st Project is part-funded by the European Regional Development Fund under Priority 1 - Promoting Innovation and Research & Development.
The West Midlands contains the large conurbation that includes
Birmingham and Wolverhampton, but also
covers the predominantly rural shire counties of Herefordshire, Shropshire, Staffordshire, Warwickshire and
Nick Booker continues as a director of Attract Marketing.
Details on Innovation 1st here -