Thursday, 29 March 2012

Help for leisure sector companies in the West Midlands

Nick Booker of Attract Marketing has been appointed Innovation Consultant (Leisure) by the University of Wolverhampton’s Department of Leisure as part of the  Innovation 1st Project that aims to help leisure sector SMEs in the West Midlands Region explore and adopt new technologies that will have a positive impact on their business.

The scheme provides two days of fully funded business assistance for SMEs in the leisure and attractions sector, focused around the introduction of 'higher' technology including the use of social media and online reputation management.

SMEs signing up for the scheme will also benefit from a range of other services and opportunities from the University

The Innovation 1st Project is part-funded by the European Regional Development Fund under Priority 1 - Promoting Innovation and Research & Development.

The West Midlands contains the large conurbation that includes Birmingham and Wolverhampton, but also covers the predominantly rural shire counties of Herefordshire, Shropshire, Staffordshire, Warwickshire and Worcestershire.

Nick Booker continues as a director of Attract Marketing.

Details on Innovation 1st here -

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