Sunday, 10 February 2013

Help for leisure and tourism sector businesses in the West Midlands Region

European Regional Development Fund
Innovation 1st


The  Innovation 1st Project aims to help leisure sector SMEs (small companies, charitable trusts and similar organisations) in the West Midlands Region explore and adopt new technologies that will have a positive impact on their business.
The scheme provides two days of fully funded business assistance i.e. at no cost to the client  for SMEs in the leisure and attractions sector, focused around the introduction of technology including for example, the use of social media and online reputation management. ICT and innovative marketing and management techniques.

The Innovation 1st Project is part-funded by the European Regional Development Fund under Priority 1 - Promoting Innovation and Research & Development.
The West Midlands includes Birmingham, Wolverhampton and the predominantly rural shire counties of Herefordshire, Shropshire, Staffordshire, Warwickshire and Worcestershire.

Nick Booker a Visiting lecturer at the University of Wolverhampton’s Department of Leisure and a director Attract Marketing is delivering the Innovation 1st programme. SMEs signing up for the scheme will also benefit from a range of other services and opportunities from the University of Wolverhampton.
Nick is a strategic thinking marketing and business specialist, leisure, museums and heritage attractions consultant, non executive director, interim manager and mentor. He has expertise in strategic planning and marketing including social media, audience and business planning, market research, project management and options appraisals. He is a board member of two major museum trusts.

Please visit the university website at: for more information
Or contact

Nick Booker – email:    Tel: 01926 864900

No comments: