SoLoMo means social local mobile – and is especially
important for the travel industry as mobile devices such as smartphones and
tablets become the primary way to access the internet.
The research company Euromonitor International has looked at the implications of this trend
that have resulted in several
intersections of two trends, such as social media usage via smartphones and the
rise of geo-social networks allowing users to “check in” their current
location.
The range of location-based services is very wide, including
location-based m-commerce, promotional offers, information services, games and
loyalty programmes.
SoLoMo can be seen as the third step of the evolution of
online travel, which first saw the introduction of travel websites and online
reservations, then the popularity of social media and finally, thanks to the
possibility to access the internet via mobile devices, the rise of the SoLoMo
See more at the World Travel market site here
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