SoLoMo means social local mobile – and is especially important for the travel industry as mobile devices such as smartphones and tablets become the primary way to access the internet.
The research company Euromonitor International has looked at the implications of this trend that have resulted in several intersections of two trends, such as social media usage via smartphones and the rise of geo-social networks allowing users to “check in” their current location.
The mobile dimension has also resulted in a new development for the online world – the emergence of the local aspect. Through GPS technology, the location of users can be detected in order to offer them location-based services (LBS). These use information on the geographic location of mobile device owners to offer them tailored services based on it. This opens new opportunities for local businesses.
The range of location-based services is very wide, including location-based m-commerce, promotional offers, information services, games and loyalty programmes.
SoLoMo can be seen as the third step of the evolution of online travel, which first saw the introduction of travel websites and online reservations, then the popularity of social media and finally, thanks to the possibility to access the internet via mobile devices, the rise of the SoLoMo
See more at the World Travel market site here