Friday, 30 August 2013

Mobile messaging and the tourist industry

Hiker and mobile phone
Hiker receiving a text
According to research commissioned by Text Local, one of the UK's leading mobile messaging companies, almost 1,000,000 mobile phone users across the UK want to hear from a travel company once a month.  
Opportunity: There are 4.74 million mobile users across the UK that would welcome communications from travel companies. By 2015, that number will increase to 5.2 million.
The number of opt-ins on a smartphone will increase from 2.7 million to 4 million over the same timeframe.
CRM key stats: Males account for 58.1%of opt-ins. In total. 1.71million opt-ins in the UK would want to hear from a travel company more than once a month. The demographic most likely to opt-in is the 35-44 year olds. 
Around the UK: The south of England (West Country, Meridian and London) will account for 1.59 million opt-ins. Of these opt-ins, 948,119 would want to hear from travel companies once a month or more.
Text Local say that the travel and tourism industry is seeing a huge increase in profitability through mobile messaging, due to its powerful viral capabilities. Ticket sales often come from friends and family who have been forwarded an SMS text. Sending e-tickets mobile vouchers and coupons via text – all with bar codes for data capture -  ‘is a perfect medium for this sector removing the need for expensive printing and postage.’
Attractions, tour operators and travel agents can then build up an ever growing database from customers opting-in to receive offers and information, 'there’s no better channel to get the message across than mobile.' And it can be used for research, sending web links etc

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