According to research commissioned by Text Local, one of the UK's leading mobile messaging companies, almost 1,000,000 mobile phone users across the UK want to hear from a travel
company once a month.
|Hiker receiving a text|
Opportunity: There are 4.74 million mobile users across the
welcome communications from travel companies. By 2015, that number will
increase to 5.2 million. UK
The number of opt-ins on a smartphone will increase from 2.7 million to 4 million over the same timeframe.
CRM key stats: Males account for 58.1%of opt-ins. In total. 1.71million opt-ins in the
would want to hear from a travel company more than once a month. The
demographic most likely to opt-in is the 35-44 year olds. UK
The south of England (West
Country, Meridian and ) will account for 1.59 million
opt-ins. Of these opt-ins, 948,119 would want to hear from travel companies once
a month or more. London
Text Local say that the travel and tourism industry is seeing a huge increase in profitability through mobile messaging, due to its powerful viral capabilities. Ticket sales often come from friends and family who have been forwarded an SMS text. Sending e-tickets mobile vouchers and coupons via text – all with bar codes for data capture - ‘is a perfect medium for this sector removing the need for expensive printing and postage.’
Attractions, tour operators and travel agents can then build up an ever growing database from customers opting-in to receive offers and information, 'there’s no better channel to get the message across than mobile.' And it can be used for research, sending web links etc